The best review widget depends on where your reviews already live and what you sell. Pick Shapo for text and video testimonials plus imported reviews on a free plan, Yotpo for online stores, and Birdeye for multi-location brands.
Elfsight is the cheapest way to embed reviews from 30+ platforms. EmbedSocial suits teams that want AI tagging, Endorsal sends review requests for you, and Tagembed mixes reviews with social posts. We checked every price and free plan on the vendors' own sites on September 23, 2026, so the numbers below are current as of that date.
If your reviews are mostly on Google, start with our guide to a Google review widget, and if your site runs on WordPress, our comparison of Google reviews plugins for WordPress. If you want the reviews to help in search too, read how review structured data works first, because Google limits star ratings for reviews a business shows about itself.
A product page like the CallTuv web phone dialer is a good example of where review widgets can reduce hesitation and add trust close to conversion.
The table compares all seven on price, free plan and review sources. Each tool then gets a short, honest write-up, including where it is the better choice than Shapo. For layout ideas once you have picked one, see these social proof examples.
At-a-glance comparison table
| Provider | Best for | Paid plans from | Review sources | Widget types (examples) | Free plan |
|---|---|---|---|---|---|
| Shapo | Text and video testimonials plus imported reviews | $29/mo (Pro) | 30+ platforms (imports on Pro) | Carousel, grid, marquee, list, badge, floating toast, Wall of Love page | Yes, up to 10 testimonials |
| EmbedSocial | Google, Facebook and Trustpilot reviews with AI tagging | €29/mo (Pro) | Google, Facebook, Trustpilot, Yelp, Shopify, own forms | Carousel, slider, grid, popup, badge | Yes, 1 source, 500 views/mo |
| Yotpo | Online stores collecting product reviews | $89/mo (Starter) | Its own post-purchase requests | Star ratings, reviews widget, carousel | Yes, up to 50 orders/mo |
| Birdeye | Multi-location reputation management | Quote-based | 200+ sites | Review feed | Not listed |
| Elfsight | Cheap plug-and-play embeds | About $5/mo (Basic) | 30+ platforms | Carousel, grid, masonry, list, sidebar | Yes, 200 views/mo with branding |
| Endorsal | Automated testimonial collection | $39/mo, or $29/mo yearly | Google, Facebook, Yelp, Tripadvisor, Capterra, G2 | Widgets, badges, floating widget, Wall of Love (Professional) | Yes, 100 contacts, 1,000 visitors/mo |
| Tagembed | Reviews mixed with social feeds | $19/mo (Starter) | 10+ platforms | Embeddable feeds | Yes, 1 feed, 500 views/mo |
Prices and free plan limits checked on each vendor's own pricing page on September 23, 2026. Monthly prices are for monthly billing unless noted. EmbedSocial showed prices in euros when we checked.
1. Shapo
Shapo collects testimonials and shows them, together with reviews you already have elsewhere, in widgets you embed with one snippet. Its collection forms take text and video testimonials, a star rating and photos. Layouts include carousel, grid, marquee, single, list, badge and a floating toast. You also get a hosted Wall of Love page and a Review Booster page to share with customers when you ask for reviews.
The free plan has no time limit and needs no card. It covers up to 10 testimonials, unlimited widgets and forms, video and image testimonials, a Wall of Love page and a Review Booster page, with Shapo branding. Pro costs $29 a month, or $290 a year, and adds unlimited testimonials, imports from 30+ platforms, branding removal and a custom domain for the Wall of Love and Review Booster (Shapo pricing).
- Imports on Pro from 30+ platforms, including Google, Facebook, Capterra, G2, Trustpilot and X.
- Text, video and image testimonials collected through forms, with up to 2 custom fields per form on the free plan and 10 on Pro.
- Carousel, grid, marquee, list, badge and floating toast testimonial widgets, unlimited on every plan.
- 500 email campaign invites a month on Pro to ask customers for testimonials.
- A Wall of Love page for all your praise in one place (see these Wall of Love examples).
Choose Shapo if you want one tool to collect testimonials, pull in reviews from other sites and show both, starting free. A large online store that needs reviews tied to every order is better served by Yotpo.
2. EmbedSocial
EmbedSocial syncs reviews from Google, Facebook, Trustpilot, Yelp and Shopify, plus reviews from its own website forms, into widgets such as carousel, slider, grid, popup and badge (EmbedReviews). On Pro, AI tags and sorts reviews as they arrive and scores them before they are shown. An AI review responder is listed on the Enterprise plan.
The free plan allows 1 source (Google), 500 views a month and 10 AI credits. Pro costs €29 a month for 3 sources and 5,000 views, Pro Plus €49 for 6 sources and 20,000 views, and yearly billing takes 20% off (EmbedSocial pricing).
- AI tagging and AI moderation on Pro.
- Real-time sync with Google, Facebook and Trustpilot.
- Review forms on your own site to collect new reviews.
- Free plan limited to one Google source and 500 views a month.
EmbedSocial suits teams that mostly show Google, Facebook and Trustpilot reviews and want AI help sorting them. Check the monthly view caps against your traffic before you choose a plan.
3. Yotpo
Yotpo Reviews is built for online stores. It sends automatic review requests after each order and shows reviews with star ratings on product pages. Plans are priced by monthly order volume (Yotpo Reviews pricing).
The free plan covers up to 50 orders a month with automatic requests, a reviews widget, moderation and analytics. Starter costs $89 a month for up to 500 orders and adds photo and video reviews, Google Rich Snippets, a reviews carousel and branding removal. Pro, at $169 a month, adds Community Q&A, AI tools that help shoppers write better reviews, Google Shopping syndication and Klaviyo and Gorgias integrations. Premium and Enterprise are quote-based.
- Automatic post-purchase review requests on every plan, including free.
- Photo and video reviews and Google Rich Snippets from Starter.
- Community Q&A and Google Shopping syndication from Pro.
- Order-based pricing, so costs rise with sales volume.
Yotpo is a better pick than Shapo if you sell physical products at volume and want reviews tied to orders and product pages. For a SaaS or service website it is more than you need.
4. Birdeye
Birdeye is a reputation platform for businesses with many locations. It gathers reviews every day from 200+ sites (Birdeye review sites), and its review feed puts reviews from those sources on your website with a copy-paste snippet. An AI agent drafts replies in your brand voice and either posts them or holds them for your approval (Birdeye reviews).
Pricing is quote-based and set by location count, in bands from 1-3 locations up to 1,000+. No free plan is listed on the pricing page (Birdeye pricing).
- Monitors reviews from 200+ sites in one dashboard.
- Review feed widget for your website.
- AI review replies with an approval option.
- Quote-based pricing by number of locations.
Birdeye is the right choice for franchises and multi-location service brands that need monitoring and replies across many sites. A single-site business will pay for far more than a widget.
5. Elfsight
Elfsight's All-in-One Reviews widget pulls reviews from 30+ platforms into one embed, including Google, Facebook, Yelp, Amazon, Airbnb, Booking.com, Etsy, G2 and Tripadvisor (All-in-One Reviews). It has six layout templates, such as carousel, grid card, masonry, list and sidebar. Filters let you show only positive reviews, exclude keywords, filter by author or hide reviews without text.
You pay by monthly widget views. The free plan allows 200 views a month and shows Elfsight branding. Basic costs about $5 to $6 a month, depending on billing, for 5,000 views, and Pro about $10 to $12 for 50,000 (Elfsight pricing).
- 30+ review platforms in a single widget.
- Six layouts and five review filters.
- A "Write a Review" button to ask visitors for new reviews.
- Free plan capped at 200 views a month, with branding.
Elfsight is the cheapest way to show reviews you already have on many platforms. Views are what you pay for, so match the plan to your traffic.
6. Endorsal
Endorsal focuses on automated collection. Its AutoRequests feature asks customers for reviews by email and SMS, and it syncs reviews from Google, Facebook, Yelp, Tripadvisor, Capterra and G2 (Endorsal). Display options include standard widgets, badges, a floating ReviewHQ widget and a Wall of Love page.
The free plan covers 100 contacts and 1,000 monthly visitors, without video testimonials or the Wall of Love. Starter costs $39 a month, or $29 a month billed yearly, and adds video testimonials. The Wall of Love and branding removal come with Professional at $79 a month, or $59 billed yearly (Endorsal pricing).
- Automatic review requests by email and SMS.
- Review sync from Google, Facebook, Yelp, Tripadvisor, Capterra and G2.
- Free plan: 100 contacts and 1,000 visitors a month.
- Wall of Love from the Professional plan.
Endorsal suits service businesses that want review requests sent for them. If a Wall of Love is the main goal, compare its Professional price with plans that include one for free.
7. Tagembed
Tagembed puts reviews and social media posts into one embeddable feed, with moderation and profanity filtering to keep it on-brand (Tagembed review widget). Its free plan lists 10+ platforms, including Google, Facebook, Yelp, Airbnb, Etsy, Amazon and Tripadvisor.
The free plan gives you 1 feed and 500 views a month, refreshes every 4 days and shows Tagembed branding. Starter costs $19 a month for 2 feeds, 10,000 views and a 2-hour refresh. Growth is $29 and Advance $79, and yearly billing saves up to 25% (Tagembed pricing).
- Reviews and social posts in the same feed.
- Moderation and profanity filters.
- Free plan: 1 feed, 500 views a month, refresh every 4 days.
- Paid plans from $19 a month.
Tagembed fits brands that want reviews and social content side by side. The free plan's 4-day refresh is slow if new reviews arrive often.
Why review widgets matter for SEO and conversions in 2026
Review widgets build trust at the moment a visitor decides. Northwestern's Spiegel Research Center found that a product with five reviews had a 270% higher purchase likelihood than one with none. The lift was larger for higher-priced products (380%) than for lower-priced ones (190%) (Spiegel Research Center).
The SEO side needs more care than most vendors admit. Google does not show star ratings for self-serving reviews: when a business puts reviews about itself on its own site, including through an embedded Google or Facebook reviews widget, pages using LocalBusiness or Organization markup are ineligible (Google review snippets). Product pages with genuine product reviews are a different case. Either way, a fast widget protects the page it is meant to help.
How to choose the best review widget provider
Start with where your reviews already are. If most sit on Google, a Google-first tool will do. If they are spread across G2, Capterra, Trustpilot and social posts, you need broad imports from your main review sites. Next, decide whether you also need to collect new testimonials, especially video, or only display existing reviews.
Then read the free plan closely. View caps (Elfsight, EmbedSocial, Tagembed), order caps (Yotpo) and testimonial caps (Shapo) decide when you start paying. Online stores should favour product page widgets tied to orders. SaaS and service businesses usually get more from a Wall of Love, a carousel on the homepage and simple collection forms.
- Sources: confirm the tool imports the sites you use, such as Google, Facebook, Yelp, G2 or Trustpilot.
- Collection: check whether it gathers new text and video testimonials or only shows existing reviews.
- Limits: compare view, order and testimonial caps with your traffic and volume.
- Layouts: make sure it has the format you need, such as a homepage carousel or a badge near checkout.
- Test: add it to one high-intent page first and compare conversion with the page without it.
Conclusion
For most small businesses and SaaS teams in 2026, start with Shapo's free plan: collect text and video testimonials, show them in any layout, and move to Pro at $29 a month when you need imports from 30+ platforms. Online stores with steady order volume should compare Yotpo and its product page widgets. Multi-location brands should talk to Birdeye.
If you only need to embed reviews you already have, Elfsight and Tagembed are the cheapest routes. EmbedSocial adds AI tagging, and Endorsal sends requests for you. Whichever you pick, test it on one high-intent page before you roll it out across the site.
Frequently Asked Questions
What is a review widget and how does it work?
A review widget is a block of code you paste into your site that shows customer reviews and testimonials. It pulls them from sources such as Google, Facebook or your own collection forms, keeps them in sync, and displays them as a carousel, grid, list or badge. Most tools let you filter which reviews appear, for example only 4 and 5 stars.
Which review widget is best for mobile in 2026?
On a phone, the layout matters more than the brand. A swipeable carousel, a compact badge or a single featured testimonial works better than a long grid. Shapo offers carousel, single, badge and floating toast layouts on its free plan, and Elfsight and EmbedSocial both offer carousels. Whatever you choose, check it on a real device for text size, tap targets and how far it pushes your call to action down the page.
Does using a review widget help SEO?
Sometimes, and less than many vendors suggest. Fresh, genuine review text adds useful content to a page. Star ratings in search results are another matter: Google treats reviews a business shows about itself as self-serving, and pages using LocalBusiness or Organization markup for them are not eligible for review stars. Product pages with real product reviews can still qualify. Keep the widget fast so it does not slow the page down.
What's the best review widget provider for eCommerce?
For a store that needs reviews tied to orders, Yotpo is the most complete option on this list. It sends post-purchase requests on every plan, is free up to 50 orders a month, and adds photo and video reviews and Google Rich Snippets from $89 a month. If you mainly want testimonials and imported reviews on your homepage and landing pages, Shapo is simpler and starts free.
How do I measure the ROI of a review widget?
Run a simple test on one high-intent page, such as pricing or a product page. Show the widget to half your visitors and compare conversion rate, and average order value if you sell online, against the half without it. Give the test enough traffic to reach a clear result before you roll the widget out. Use your own analytics as the source of truth rather than the tool's dashboard.
