David Ehrentreu 
Customer feedback management has evolved from a “nice-to-have” business practice into a critical competitive advantage. Yet many businesses still struggle with the basics—collecting feedback but never acting on it, or worse, missing valuable insights entirely. Here’s the reality: 26 silent unhappy customers exist for every one who complains. While you’re celebrating the absence of complaints, … Read more
Google reviews are now the front door to your business. In 2025, Google continues to dominate where consumers research, compare, and choose local businesses. This guide compiles the latest, most-cited Google review statistics and translates them into practical moves for business owners, marketers, and SEO teams. For a broader look at online review trends beyond … Read more
Fear of missing out (FoMO) has gone from a slang term to a real force in our lives. In 2025, it affects how we use social media, how we shop, and even how we feel. This guide breaks down the latest fomo statistics from recent years. We’ll cover how common FOMO is, why it happens, … Read more
Wondering if your brand is truly connecting with customers? In 2025, branding goes beyond just a logo; it’s about building trust, upholding values, and fostering emotional connections. This report delves into over 100 verified branding statistics, shedding light on what works and what doesn’t in branding today. Prepare to revolutionize your strategy! Brand Trust & … Read more
In the digital marketplace, trust is currency. Before we click “buy,” book a hotel, or choose a local service, we turn to the experiences of others. But what if that trust is built on a foundation of lies? Welcome to the pervasive and costly world of fake reviews. Fake reviews are more than just a … Read more
Want to make your website more trustworthy and turn visitors into customers? Embedding Tripadvisor reviews is one of the easiest ways to do it. Real testimonials from happy guests show that your business delivers memorable experiences—whether you’re running a hotel, restaurant, or tour company. Here’s how to quickly import and display Tripadvisor reviews on your … Read more
98% of consumers read online reviews before making a purchase decision. Let that sink in for a moment. That means virtually EVERY potential customer who finds your business online will judge you based on your Google reviews before they ever walk through your door or pick up the phone. Yet here’s what’s shocking: Most businesses … Read more
Trustpilot is one of the most well-known platforms for collecting customer reviews. For many businesses, it promises increased trust, credibility, and visibility. But recent feedback from founders, marketers, and small business owners paints a more cautionary picture. If you’re wondering is Trustpilot legit, the answer is complex: Trustpilot is a real and widely used review … Read more
Responding to positive reviews can boost your business. Here’s why it matters and how to do it effectively: Quick Tips: Positive review responses aren’t just about saying thanks – they’re a tool for trust, retention, and growth. Responding to Positive Customer Reviews: Benefits, Examples & Tips Benefits of Responding to Positive Reviews Engaging with positive … Read more
Want to show Google reviews on your Squarespace site, but don’t want to mess with code or expensive plugins? This guide walks you through how to add Google reviews to Squarespace using Shapo’s free and easy-to-use Google Reviews Widget. No coding or developer required — just copy, paste, and publish. Why Embed Google Reviews in … Read more
Want to display your Google Business reviews directly on your Webflow website — without using custom APIs or complex Zapier flows? This guide will show you how to add Google reviews to Webflow using Shapo’s free Google Reviews Widget. It’s the fastest, easiest way to build trust and boost conversions — with zero coding required. … Read more
Want to show Google reviews on your WordPress site — without plugins, messy code, or monthly fees? In this guide, we’ll walk you through how to add Google reviews to WordPress using a free widget from Shapo. You’ll be able to display your best reviews, boost trust, and improve SEO in just a few minutes … Read more
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