David Ehrentreu 
Online reviews have evolved from simple star ratings into a marketing powerhouse. In 2025, they influence everything from brand reputation to SEO and even advertising performance. But with AI-generated fake reviews, the rise of video testimonials, and increasing consumer skepticism, businesses must rethink their review strategies. In this deep dive, we’ll explore the biggest trends … Read more
Instagram’s new Testimonials feature in Partnership Ads is revolutionizing social proof in advertising. By allowing brands to pin influencer endorsements directly in ad comments, businesses can instantly boost trust, engagement, and conversions. In this guide, we’ll break down what Instagram Testimonials are, how they work, and how you can use them effectively to enhance your brand’s credibility and ad performance.
Learn essential strategies to create impactful video testimonials that build trust and drive conversions through authentic storytelling.
Learn effective strategies for responding to negative reviews that enhance customer trust and improve your brand image.
Native advertising can transform how your brand reaches audiences—by blending promotional content seamlessly into the user’s normal content experience. Unlike traditional banner ads or pop-ups, which often disrupt the user experience, native ads are designed to integrate naturally into content—making them more engaging and less intrusive. Below, you’ll find 10 powerful native advertising examples from … Read more
We’re thrilled to announce the launch of the Shapo Wix App, designed to make embedding customer testimonials and review forms on your Wix website easier than ever. With this new integration, you no longer need to copy and paste embed codes manually. Instead, you can select your testimonial widget or form directly from the Wix … Read more
AI marketing tools have become a game-changer. 97% of business leaders now see these tools as crucial to boost their marketing efforts. These tools transform customer support and content creation, with a remarkable 37% yearly growth rate between 2023 and 2030. AI can solve your marketing challenges. It helps with daily tasks, connects better with … Read more
Looking for the best customer review sites to boost your business? Here’s a quick guide to six top platforms tailored to different industries and goals: Quick Comparison Platform Best For Key Features Limitations Google Reviews Local businesses Boosts SEO, integrates with Maps/Search Limited analytics, no custom widgets Trustpilot E-commerce Verified reviews, analytics, customizable Paid plans … Read more
If your e-commerce business relies solely on discounts to keep customers coming back, you’re fighting a losing battle. Discount-driven loyalty is a race to the bottom. It eats away at profit margins, encourages price-hopping behavior, and creates customers with no real connection to your brand. But there’s a better way. True customer loyalty is built … Read more
Online reviews shape consumer decisions and business success, highlighting the importance of trust and effective management in 2025.
Building trust online doesn’t have to be expensive or time-consuming. For solopreneurs, affordable tools can simplify tasks like collecting reviews, showcasing testimonials, and using social proof to attract customers. Here are five tools to help you establish credibility: These tools are budget-friendly, easy to use, and effective for building trust. Whether you need to display … Read more
92% of B2B buyers are more likely to make a purchase after reading trusted reviews. Testimonials are one of the most effective ways to build trust, shorten sales cycles, and boost conversions in B2B marketing. For example, landing pages with testimonials can increase conversions by up to 34%. Here’s why testimonials matter and how they … Read more
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