David Ehrentreu 
Trustpilot is one of the most well-known platforms for collecting customer reviews. For many businesses, it promises increased trust, credibility, and visibility. But recent feedback from founders, marketers, and small business owners paints a more cautionary picture. If you’re wondering is Trustpilot legit, the answer is complex: Trustpilot is a real and widely used review … Read more
Responding to positive reviews can boost your business. Here’s why it matters and how to do it effectively: Quick Tips: Positive review responses aren’t just about saying thanks – they’re a tool for trust, retention, and growth. Responding to Positive Customer Reviews: Benefits, Examples & Tips Benefits of Responding to Positive Reviews Engaging with positive … Read more
Want to show Google reviews on your Squarespace site, but don’t want to mess with code or expensive plugins? This guide walks you through how to add Google reviews to Squarespace using Shapo’s free and easy-to-use Google Reviews Widget. No coding or developer required — just copy, paste, and publish. Why Embed Google Reviews in … Read more
Want to display your Google Business reviews directly on your Webflow website — without using custom APIs or complex Zapier flows? This guide will show you how to add Google reviews to Webflow using Shapo’s free Google Reviews Widget. It’s the fastest, easiest way to build trust and boost conversions — with zero coding required. … Read more
Want to show Google reviews on your WordPress site — without plugins, messy code, or monthly fees? In this guide, we’ll walk you through how to add Google reviews to WordPress using a free widget from Shapo. You’ll be able to display your best reviews, boost trust, and improve SEO in just a few minutes … Read more
Online reviews have evolved from simple star ratings into a marketing powerhouse. In 2025, they influence everything from brand reputation to SEO and even advertising performance. But with AI-generated fake reviews, the rise of video testimonials, and increasing consumer skepticism, businesses must rethink their review strategies. In this deep dive, we’ll explore the biggest trends … Read more
Instagram’s new Testimonials feature in Partnership Ads is revolutionizing social proof in advertising. By allowing brands to pin influencer endorsements directly in ad comments, businesses can instantly boost trust, engagement, and conversions. In this guide, we’ll break down what Instagram Testimonials are, how they work, and how you can use them effectively to enhance your brand’s credibility and ad performance.
Learn essential strategies to create impactful video testimonials that build trust and drive conversions through authentic storytelling.
Learn effective strategies for responding to negative reviews that enhance customer trust and improve your brand image.
Native advertising can transform how your brand reaches audiences—by blending promotional content seamlessly into the user’s normal content experience. Unlike traditional banner ads or pop-ups, which often disrupt the user experience, native ads are designed to integrate naturally into content—making them more engaging and less intrusive. Below, you’ll find 10 powerful native advertising examples from … Read more
We’re thrilled to announce the launch of the Shapo Wix App, designed to make embedding customer testimonials and review forms on your Wix website easier than ever. With this new integration, you no longer need to copy and paste embed codes manually. Instead, you can select your testimonial widget or form directly from the Wix … Read more
AI marketing tools have become a game-changer. 97% of business leaders now see these tools as crucial to boost their marketing efforts. These tools transform customer support and content creation, with a remarkable 37% yearly growth rate between 2023 and 2030. AI can solve your marketing challenges. It helps with daily tasks, connects better with … Read more
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