Your online reputation exists whether you manage it or not. Every Google review, social media mention, and customer complaint shapes how potential buyers perceive your business—and 93% of consumers say online reviews influence their purchasing decisions.
Reputation management software pulls all that scattered feedback into one place, so you can monitor what people are saying, respond quickly, and turn positive reviews into conversion-driving social proof on your website. The online reputation management market is forecast to reach USD 12.57 billion by 2030, reflecting the critical importance of these tools. This guide breaks down the top platforms for 2026, the features that actually matter, and how to choose the right tool for your business size and goals.
What is online reputation management software
Online reputation management software helps businesses monitor, collect, respond to, and display customer reviews across multiple channels. These platforms pull feedback from Google, social media, industry review sites, and other sources into a single dashboard—so you can see what people are saying without logging into a dozen accounts.
The core functions typically include:
- Review monitoring: Track new reviews and brand mentions in real time across Google, Yelp, Facebook, and industry-specific sites
- Review collection: Request and gather customer testimonials via email, SMS, or embeddable forms
- Response management: Reply to reviews directly from one central dashboard
- Review display: Showcase your best testimonials on your website with customizable widgets
You might be wondering: isn’t this just review management? Not quite. Reputation management covers broader brand perception—including social mentions, PR, and how your brand appears in search results. Review management is one piece of that puzzle, focused specifically on collecting and responding to customer feedback.
Best online reputation management software reviewed
Choosing the right platform depends on your business size, industry, and primary goals. Some tools excel at multi-location monitoring, while others focus on collecting and displaying testimonials to boost conversions.
Birdeye
Birdeye is an all-in-one reputation management platform built for multi-location businesses. The platform combines AI-powered review responses, automated review requests, and local SEO tools into a single dashboard.
Birdeye monitors reviews across 200+ sites and uses natural language processing to suggest responses. Enterprises and agencies managing dozens of locations often choose Birdeye for its scalability and white-label reporting options. Pricing is custom and typically starts around $299/month per location.
Podium
Podium takes a text-first approach to reputation management. The platform emphasizes SMS-based review requests, webchat, and payment processing—all through text messaging.
Local service businesses like dental offices, auto shops, and home service providers tend to gravitate toward Podium. The conversational approach feels natural to customers, which often leads to higher response rates. Plans start around $249/month, though pricing varies based on features and location count.
NiceJob
NiceJob focuses on automating the entire review collection and sharing process. Once a customer completes a transaction, the platform automatically sends review requests and shares positive feedback to social media.
Setup takes minutes, not hours. Small businesses and home service providers appreciate the simplicity—you configure it once and let it run. Plans start at $75/month, making NiceJob one of the more affordable options for businesses just getting started with reputation management.
Brand24
Brand24 is a social listening and brand monitoring tool rather than a traditional review platform. Brand24 tracks mentions across news sites, blogs, forums, podcasts, and social media in real time.
PR teams and agencies use Brand24 to monitor brand sentiment, track competitors, and catch potential crises early. The platform analyzes sentiment automatically and sends alerts when something significant happens. Plans start at $79/month for individuals and scale up for larger teams.
Shapo
Shapo is a testimonial collection, management, and display platform designed for businesses that want to turn customer feedback into conversion-driving social proof. You can gather text and video testimonials through customizable forms, import existing reviews from Google, G2, Capterra, and social media, then display everything with embeddable widgets.
The platform works without any coding—just copy and paste a snippet into Shopify, WordPress, Webflow, or virtually any website builder. SaaS companies, e-commerce brands, and agencies often choose Shapo when their primary goal is boosting website conversions rather than monitoring brand mentions across the web. The free plan includes unlimited widgets and video testimonial support.
BrightLocal
BrightLocal combines local SEO tools with reputation management features. The platform tracks citations, monitors reviews, and generates white-label reports for agencies.
If you’re managing local SEO for multiple clients, BrightLocal’s audit and reporting tools save significant time. The platform also includes a review generation feature to help clients collect more feedback. Plans start at $39/month for single locations and scale up for agencies.
Grade.us
Grade.us is built specifically for agencies offering reputation management as a service. The platform provides white-label review funnels, multi-client management, and automated review request campaigns.
Agencies can customize the entire experience with their own branding. The review funnel approach—where happy customers are directed to public review sites while unhappy customers are routed to private feedback forms—helps improve overall ratings. Pricing starts around $110/month per location.
Reputation.com
Reputation.com serves enterprise clients in healthcare, automotive, hospitality, and financial services. The platform offers AI-powered sentiment analysis, competitive benchmarking, and multi-location management at scale.
Large organizations with hundreds or thousands of locations use Reputation.com to maintain consistency and identify trends across their entire footprint. The platform also tracks how AI search engines like ChatGPT describe your brand. Pricing is custom and typically requires an annual contract.
Sprinklr
Sprinklr is an enterprise-grade unified customer experience platform with reputation management capabilities. Sprinklr monitors brand mentions across 30+ channels, provides AI-powered insights, and includes crisis management tools.
Global brands requiring enterprise-scale solutions—with dedicated support and custom integrations—often choose Sprinklr. The platform goes well beyond reputation management into customer service, marketing, and advertising. Pricing is custom and typically starts in the thousands per month.
Trustpilot
Trustpilot is an open review platform where customers can leave feedback whether you invite them or not. The platform offers trust badges, review invitations, and SEO benefits through rich snippets in search results.
E-commerce businesses often use Trustpilot because the third-party credibility carries weight with shoppers. However, the open nature means you can’t control who leaves reviews. Free plans are available, with paid plans starting around $259/month for additional features.
InMoment
InMoment combines experience management with reputation tools. The platform provides customer journey analytics, AI-driven insights, and feedback collection across multiple touchpoints.
Enterprises focused on understanding the complete customer experience—not just reviews—use InMoment to connect feedback to business outcomes. The platform helps identify what drives satisfaction and loyalty. Pricing is custom based on organization size and needs.
SOCi
SOCi is a localized marketing platform with built-in reputation management. The platform handles multi-location review management, local content publishing, and social media management.
Franchises and multi-location brands use SOCi to maintain brand consistency while allowing local customization. The platform centralizes control while giving individual locations some autonomy. Pricing is custom and typically based on location count.
Yext
Yext focuses on digital presence management, including listings accuracy and review management. The platform uses knowledge graph technology to ensure your business information is consistent across hundreds of directories.
Businesses prioritizing local SEO and listings accuracy often start with Yext. Accurate listings help customers find you, and the review management features help you respond to feedback. Plans start around $199/year for basic listings management.
Online reputation management tools comparison table
| Tool | Best For | Key Strength | Starting Price | Free Plan |
|---|---|---|---|---|
| Birdeye | Multi-location enterprises | AI-powered responses, 200+ site monitoring | ~$299/month | No |
| Podium | Local service businesses | SMS-based review requests | ~$249/month | No |
| NiceJob | Small businesses | Automated review collection and sharing | $75/month | No |
| Brand24 | PR teams and agencies | Social listening and sentiment analysis | $79/month | No |
| Shapo | SaaS, e-commerce, agencies | Testimonial collection and display widgets | $0 | Yes |
| BrightLocal | Local SEO agencies | Citation tracking and white-label reports | $39/month | No |
| Grade.us | Agencies | White-label review funnels | ~$110/month | No |
| Reputation.com | Large enterprises | Enterprise-scale sentiment analysis | Custom | No |
| Sprinklr | Global brands | Unified CX platform | Custom | No |
| Trustpilot | E-commerce | Third-party credibility | $0 | Yes |
| InMoment | Experience-focused enterprises | Customer journey analytics | Custom | No |
| SOCi | Franchises | Localized marketing + reputation | Custom | No |
| Yext | Local SEO-focused businesses | Listings accuracy | ~$199/year | No |
Essential features in reputation management software
Not every platform offers the same capabilities. Here’s what to look for based on your goals.
Review monitoring and aggregation
The foundation of any reputation management tool is the ability to track reviews across multiple platforms from one dashboard. Look for coverage of Google, Facebook, Yelp, and industry-specific sites relevant to your business. Real-time alerts ensure you catch new reviews quickly—especially negative ones that require a prompt response.
Review request automation
Manually asking every customer for a review doesn’t scale. Automated email and SMS campaigns can trigger review requests at the right moment—typically after a purchase or service completion.
Response management tools
Responding to reviews—both positive and negative—shows customers you’re listening. Look for platforms that let you reply directly from the dashboard without logging into each review site separately. AI-suggested responses can speed up the process, though you’ll want to personalize them to avoid sounding robotic.
Sentiment analysis and reporting
Sentiment analysis uses AI to categorize reviews as positive, negative, or neutral automatically. Categorization helps you spot trends without reading every single review. Reporting dashboards track your reputation over time, showing whether your efforts are moving the needle.
Testimonial and review display widgets
Collecting reviews is only half the equation. Displaying reviews on your website turns feedback into conversion-driving social proof. Look for customizable widgets—carousels, grids, walls of love—that match your brand. Platforms like Shapo offer unlimited free widgets that work on any website builder.
Video testimonial support
Video testimonials carry more weight than text because they’re harder to fake and convey authentic emotion. Some platforms let customers record video directly from their phone or desktop. Video testimonials can lift conversions by 80% compared to static text reviews, though they require more effort from customers.
Multi-location and agency support
If you manage multiple locations or clients, look for features like separate workspaces, white-label options, and consolidated reporting. Agency-focused platforms often include client-facing dashboards and branded reports.
Website builder integrations
The easier it is to embed reviews on your site, the more likely you’ll actually do it. Look for simple embed codes or direct integrations with platforms like Shopify, WordPress, Webflow, and Squarespace. No-code setup means you don’t need a developer to get testimonials live on your site.
Benefits of using online reputation management tools
Build trust and credibility with social proof
Displaying authentic customer reviews and testimonials builds trust with potential buyers. Visible social proof—especially recent, detailed reviews—signals that real people have had positive experiences with your business.
Boost conversions on your website
Strategically placed review widgets can increase conversion rates on landing pages, product pages, and checkout flows. Conversion rates increase 270% with five or more reviews displayed. The key is placement: put reviews where visitors are making decisions.
Save time with centralized reputation monitoring
Checking Google, Facebook, Yelp, and industry sites manually takes hours. A centralized dashboard eliminates that busywork and ensures nothing slips through the cracks. Real-time alerts mean you can respond quickly without constantly refreshing multiple tabs.
Improve local SEO with review schema markup
Schema markup is structured data that helps search engines understand your content. Review schema can display star ratings directly in search results, increasing click-through rates. Many reputation management tools add schema markup automatically when you embed review widgets.
Respond faster to customer feedback
Negative reviews left unanswered can spiral. Real-time alerts and centralized response tools help you address concerns quickly—often turning unhappy customers into advocates. Speed matters: responding within the first 4 hours significantly increases the chances of improving the relationship with a dissatisfied customer by 67%.
How to choose the best reputation management platform
With so many options, here’s a framework for narrowing down your choices.
1. Define your primary use case
Are you primarily trying to monitor what people say about your brand? Collect more reviews? Display testimonials on your website? Different tools excel at different functions. If your main goal is boosting website conversions with social proof, a testimonial-focused platform like Shapo might be a better fit than an enterprise monitoring tool.
2. Evaluate your integration requirements
Consider what other tools you use. Do you need CRM integration? Email marketing connections? Compatibility with your website builder? Check that the platform works with your existing tech stack before committing.
3. Consider multi-location or agency scalability
If you manage multiple locations or clients, look for workspace separation, white-label options, and consolidated billing. Some platforms charge per location, which can add up quickly at scale.
4. Prioritize ease of use and setup speed
Complex platforms with steep learning curves often go unused. Look for intuitive dashboards and quick time-to-value. Platforms like Shapo let you embed widgets in minutes without developer help.
5. Compare pricing and free plan options
Reputation management pricing varies wildly—from $0 to thousands per month. Start with free tiers to test core features before committing to annual contracts.
Pro Tip: Many platforms offer free trials or free plans with limited features. Use free tiers to test the actual user experience, not just the feature list.
How much does online reputation management software cost
Pricing depends on your business size, location count, and required features.
| Tier | Typical Features | Price Range |
|---|---|---|
| Free | Basic review widgets, limited testimonials, single location | $0 |
| Starter | Review requests, multiple integrations, basic reporting | $29–$99/month |
| Professional | Multi-location, automation, sentiment analysis | $100–$300/month |
| Enterprise | Custom solutions, API access, dedicated support | Custom pricing |
Shapo offers a generous free plan with unlimited widgets, video testimonial support, and imports from Google and social platforms—making it a strong starting point for businesses focused on testimonial collection and display.
Top trends shaping reputation management
AI-powered review analysis and response
AI tools now analyze review sentiment, suggest responses, and identify trends automatically. AI-powered analysis means the software can understand whether a review is positive or negative and help you craft a reply in seconds. While AI speeds up the process, personalized responses still outperform generic templates.
Video testimonials for richer social proof
Video testimonials are becoming more common as customers grow comfortable recording on their phones. Video captures authenticity and emotion in ways text can’t match. Platforms, like Shapo, that support easy video collection—without requiring customers to download apps—see higher completion rates.
Optimizing for AI search and zero-click results
AI search engines like ChatGPT, Google AI Overviews, and Perplexity pull from review content when describing brands. Strong, visible reviews influence how AI describes your business. AI-powered search means reputation management now affects AI-generated answers, not just traditional search results.
Start building your online reputation today
The right reputation management tool depends on your specific goals. If you’re primarily monitoring brand mentions across the web, enterprise platforms like Birdeye or Reputation.com offer comprehensive coverage. If you’re focused on collecting and showcasing testimonials to boost website conversions, a purpose-built tool like Shapo provides an easier path.
Start with a free plan to test core features before upgrading. Shapo’s free tier includes unlimited widgets, video testimonials, and imports from Google, G2, Capterra, and social platforms—everything you need to start turning customer feedback into conversion-driving social proof.
Pro Tip: Begin by importing reviews you already have. Most businesses have testimonials scattered across Google, social media, and email threads. Centralizing reviews takes minutes and gives you immediate content to display.
FAQs about reputation management software
What is the difference between reputation management and review management?
Reputation management covers broader brand perception—including social mentions, PR, news coverage, and search results. Review management focuses specifically on collecting, monitoring, and responding to customer reviews on platforms like Google and Yelp. Most reputation management software includes review management features, but not all review tools offer full reputation monitoring.
How long does reputation management software take to show results?
You can display existing reviews on your website immediately after setup. Building a consistent flow of new reviews typically takes 2-4 weeks of active collection efforts. Improvements in search visibility and overall reputation scores often take 2-3 months to become noticeable.
Can small businesses afford online reputation management tools?
Yes. Many platforms offer free plans or affordable starter tiers designed for small businesses. Shapo’s free plan includes unlimited widgets and video testimonial support. Other tools like NiceJob start at $75/month. You don’t need enterprise-level software to manage your reputation effectively.
Do I need technical skills to set up reputation management software?
Most modern tools require no coding. Platforms like Shapo offer simple embed codes that work with copy-and-paste on WordPress, Shopify, Webflow, Squarespace, and other builders. If you can edit a webpage, you can add review widgets.
What are the four components of reputation management?
The four components are monitoring (tracking reviews and mentions), collection (gathering new testimonials), response (engaging with feedback), and display (showcasing reviews on your website and marketing channels). Effective reputation management addresses all four.
How do online reputation management tools improve SEO?
Reputation tools improve SEO by adding fresh user-generated content to your site, enabling review schema markup for rich snippets in search results, and increasing the volume of indexed review content associated with your brand. Reviews also signal trust to search engines, which can influence rankings.
