Yosi Dahan 
Wondering if your brand is truly connecting with customers? In 2025, branding goes beyond just a logo; it’s about building trust, upholding values, and fostering emotional connections. This report delves into over 100 verified branding statistics, shedding light on what works and what doesn’t in branding today. Prepare to revolutionize your strategy! Brand Trust & … Read more
In the digital marketplace, trust is currency. Before we click “buy,” book a hotel, or choose a local service, we turn to the experiences of others. But what if that trust is built on a foundation of lies? Welcome to the pervasive and costly world of fake reviews. Fake reviews are more than just a … Read more
Want to make your website more trustworthy and turn visitors into customers? Embedding Tripadvisor reviews is one of the easiest ways to do it. Real testimonials from happy guests show that your business delivers memorable experiences—whether you’re running a hotel, restaurant, or tour company. Here’s how to quickly import and display Tripadvisor reviews on your … Read more
98% of consumers read online reviews before making a purchase decision. Let that sink in for a moment. That means virtually EVERY potential customer who finds your business online or on Google Maps will judge you based on your Google reviews before they ever walk through your door or pick up the phone. Yet here’s … Read more
Trustpilot is one of the most well-known platforms for collecting customer reviews. For many businesses, it promises increased trust, credibility, and visibility. But recent feedback from founders, marketers, and small business owners paints a more cautionary picture. If you’re wondering is Trustpilot legit, the answer is complex: Trustpilot is a real and widely used review … Read more
Responding to positive reviews can boost your business. Here’s why it matters and how to do it effectively: Quick Summary: Key Takeaways QuQuick Tips: Example: “Thank you, [Name]! We’re thrilled you enjoyed our [specific product/service]. Your feedback means a lot, and we look forward to seeing you again soon!” Positive review responses aren’t just about … Read more
Want to show Google reviews on your Squarespace site, but don’t want to mess with code or expensive plugins? This guide shows you how to add Google reviews to Squarespace in under 5 minutes using Shapo’s free widget. No coding required — just copy, paste, and publish. Why Embed Google Reviews in Squarespace? Embedding Google … Read more
Want to display your Google Business reviews directly on your Webflow website — without using custom APIs or complex Zapier flows? This guide will show you how to add Google reviews to Webflow using Shapo’s free Google Reviews Widget. It’s the fastest, easiest way to build trust and boost conversions — with zero coding required. … Read more
Want to show Google reviews on your WordPress site — without plugins, messy code, or monthly fees? In this guide, we’ll walk you through how to add Google reviews to WordPress using a free widget from Shapo. You’ll be able to display your best reviews, boost trust, and improve SEO in just a few minutes … Read more
Online reviews have evolved from simple star ratings into a marketing powerhouse. In 2025, they influence everything from brand reputation to SEO and even advertising performance. But with AI-generated fake reviews, the rise of video testimonials, and increasing consumer skepticism, businesses must rethink their review strategies. In this deep dive, we’ll explore the biggest trends … Read more
Instagram’s new Testimonials feature in Partnership Ads is revolutionizing social proof in advertising. By allowing brands to pin influencer endorsements directly in ad comments, businesses can instantly boost trust, engagement, and conversions. In this guide, we’ll break down what Instagram Testimonials are, how they work, and how you can use them effectively to enhance your brand’s credibility and ad performance.
Learn essential strategies to create impactful video testimonials that build trust and drive conversions through authentic storytelling.
Get your testimonials and customer reviews in front of your website visitors, increase brand trust and showcase to the world why you stand out from your competition.
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Shapo makes it super simple to collect, manage and showcase customer testimonials with features you’ll love to use.
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