Online Review Statistics (2025)
Online reviews shape consumer decisions and business success, highlighting the importance of trust and effective management in 2025.
David Ehrentreu
5 Affordable Tools for Solopreneurs to Build Online Trust and Credibility
Building trust online doesn’t have to be expensive or time-consuming. For solopreneurs, affordable tools can simplify tasks like collecting reviews, showcasing testimonials, and using social proof to attract customers. Here are five tools to help you establish credibility: These tools are budget-friendly, easy to use, and effective for building trust. Whether you need to display … Read more
The Impact of Testimonials on B2B Marketing
92% of B2B buyers are more likely to make a purchase after reading trusted reviews. Testimonials are one of the most effective ways to build trust, shorten sales cycles, and boost conversions in B2B marketing. For example, landing pages with testimonials can increase conversions by up to 34%. Here’s why testimonials matter and how they … Read more
How to Incorporate Reviews with Skool
Shapo makes it easy to collect and display customer reviews and testimonials, helping you build trust and credibility for your brand. While Skool does not currently support embedding external widgets, you can still integrate Shapo into your Skool community in several impactful ways. Here’s how: Why Use Shapo with Skool? Integrating Shapo with your Skool … Read more
How to Grow Your Facebook Business Page in 2025
Facebook remains one of the most powerful platforms for businesses, but growing a business page in 2025 requires a strategic approach. Despite the decline in organic reach and Facebook’s preference for paid content, learning how to improve your Facebook page can still contribute to your business’s success. This comprehensive guide breaks down proven techniques—from fostering … Read more
Features vs Benefits: Why ‘Why’ Sells More Than ‘What’ in E-commerce Marketing
⏱️ 1 Minute TL;DR E-commerce businesses and digital marketers often focus on product features, but it’s the benefits — the “why” — that drive customer purchases. While features describe what a product does, benefits explain how it improves the customer’s life. By shifting the focus to benefits, businesses can tap into emotional triggers like convenience, … Read more
Testimonials vs. Influencer Marketing: Which Strategy Drives More Conversions?
The digital marketing landscape is filled with strategies to capture attention, build trust, and drive conversions. Two of the most popular methods are customer testimonials and influencer marketing. While both leverage the power of social proof, they differ significantly in execution, impact, and authenticity. In this article, we’ll explore these strategies in depth to help … Read more
Google Review Badge: How to Add (2 methods)
A Google Review badge is an essential tool for any business aiming to build trust and showcase customer satisfaction. It presents your total reviews and average rating dynamically, enhancing your website’s credibility and boosting customer confidence. Shapo offers multiple easy-to-use solutions for businesses to prominently display Google Review badges: our comprehensive badge integration for widgets … Read more
Building Trust Online: A Guide for Small Businesses
Trust is the cornerstone of any successful business relationship. For small businesses, trust can mean the difference between a potential customer choosing your brand over a competitor. However, in a digital world full of choices, building trust online can feel daunting. How can small businesses foster credibility and authenticity in a sea of options? In … Read more
8 Best Video Testimonial Software and Tools in 2025
⏱️ 30 Second Summary Video testimonials are a powerful marketing tool that builds trust and credibility. Various software and tools, such as Shapo, Animoto, Zoom, Boast, VideoAsk, iMovie, Adobe Premiere Pro, and Synthesia, offer different features to collect, edit, and display video testimonials. Shapo stands out as an all-in-one tool for collecting and showcasing authentic … Read more
10 Surprising Digital Marketing Statistics That Will Skyrocket Your Strategy in 2025
Understanding and leveraging the latest digital marketing statistics and insights can propel your business to new heights of success. Whether you’re a startup founder, a small business owner, or a seasoned marketing professional, staying ahead of the curve is crucial. This journey takes you through 10 surprising digital marketing statistics that will not only transform … Read more
11 Testimonial Advertising Examples: Key Strategies for Success
The following testimonial advertising examples provide a wealth of insights into how businesses can use customer feedback to build trust, enhance credibility, and drive conversions. In this guide, we’ll explore a variety of strategies that leverage different types of testimonials—ranging from video testimonials to structured storytelling. Each approach offers a unique way to connect with … Read more
