Scattered reviews across Google, email threads, and social media DMs don’t do much for your business if potential customers never see them. Testimonial management software solves that problem by pulling everything into one place where you can actually use it.
This guide covers the top tools for collecting, organizing, and displaying customer testimonials—plus how to choose the right one for your website and workflow.
Key Takeaways
- Testimonial management software centralizes collection, organization, and display of customer feedback: These tools pull reviews from multiple sources into one dashboard and embed them on websites using no-code widgets.
- 92% of consumers hesitate to purchase without reviews, and products with five reviews see 270% higher purchase likelihood: Strategically placed testimonials directly influence buying decisions at critical conversion points.
- Shapo, Senja, and Testimonial.to lead the market with free tiers and video support: Most top tools offer free plans, though features like auto-sync, import sources, and widget types vary significantly between platforms.
- Key selection criteria include import sources, widget customization, and website builder compatibility: Tools range from 20+ import sources to just a few, and widget options span grids, carousels, Wall of Love displays, badges, and floating toasts.
- Testimonial requests sent within 3-7 days of positive interactions yield the highest response rates: Simple forms with 3-5 specific questions outperform lengthy surveys for collecting compelling customer feedback.
- Quality testimonial widgets load asynchronously to avoid slowing page speed: Modern tools use lightweight embed codes that sync automatically when you update testimonials in your dashboard.
What is Testimonial Management Software
Testimonial management software is a tool that helps you collect, organize, and display customer feedback on your website. Instead of manually copying reviews from emails or social media, you use one platform to gather all your customer feedback in a single dashboard.
Think of it as a central hub for all your social proof. You can pull in text reviews, video testimonials, and ratings from places like Google, G2, or Trustpilot, then display them on your site using embeddable widgets.
The core functions break down into three areas:
- Collection: Gathering testimonials through branded forms, shareable links, or automated email requests
- Organization: Tagging, filtering, and approving testimonials before publishing
- Display: Embedding testimonials on your website using customizable widgets like grids, carousels, or badges
You might also see these tools called testimonial apps, testimonial collection tools, or customer testimonial software. They all do similar things, just with different feature sets and pricing.
Why Testimonial Software Matters for Your Business
Build Trust and Credibility with Social Proof
When someone lands on your website for the first time, they’re looking for reasons to trust you. 92% of consumers hesitate to purchase without any customer reviews, and real customer feedback acts as third-party validation that your product or service actually delivers.
Displaying authentic testimonials signals that other people have taken the risk and had a positive experience. That kind of trust and credibility matters most for first-time visitors evaluating your brand. That kind of social proof reduces hesitation, especially for first-time buyers who don’t know your brand yet.
Increase Website Conversions and Sales
Strategically placed testimonials influence buying decisions at critical moments. According to Northwestern’s Spiegel Research Center, the purchase likelihood for a product with five reviews is 270% greater than one with none. A well-timed review on your pricing page or near your checkout button can push visitors toward conversion when they’re on the fence.
The key is placing the right testimonial in front of the right audience at the right time. A quote about fast shipping works better on a product page than buried in a generic “testimonials” section.
Save Time with Centralized Testimonial Organization
Managing scattered reviews across Google, Facebook, G2, and email threads gets overwhelming fast. You end up with great feedback buried in places where potential customers never see it.
Testimonial software consolidates everything into one dashboard. You can import existing reviews, collect new ones, and organize them by product, service, or campaign without switching between platforms.
Display Testimonials Without Developer Help
One of the biggest advantages of modern testimonial tools is that they’re no-code. You don’t need a developer to embed widgets on your site.
Most platforms work with popular builders like Shopify, WordPress, Webflow, Wix, and Squarespace. You copy a snippet of code, paste it where you want testimonials to appear, and any updates you make in your dashboard sync automatically.
The 10 Best Testimonial Management Tools
Here are the top testimonial collection tools ranked by features, ease of use, and value. Each tool serves slightly different use cases, so consider what matters most for your business.
Shapo
Shapo is an all-in-one testimonial collection, management, and showcase platform that supports both video and text testimonials. It stands out for its generous free plan and extensive import options.
- Key features: Video testimonial capture from any device, 20+ import sources, customizable widgets (grids, carousels, Wall of Love, badges, toasts), workspaces for different projects, automated syncing
- Best for: Small to mid-sized businesses, SaaS companies, e-commerce brands, and agencies
- Integrations: Google, G2, Capterra, Trustpilot, Facebook, Product Hunt, app stores
- Pricing: Free tier with unlimited forms and widgets (up to 10 testimonials), paid plans for advanced features
Senja
Senja is a popular testimonial tool known for its clean interface and automatic video transcription. The platform makes collecting and sharing customer feedback straightforward.
- Key features: Text and video collection, automatic transcription, shareable testimonial forms, social sharing tools
- Best for: Creators, SaaS founders, and small businesses
- Pricing: Free plan available, paid plans starting around $29/month
Testimonial.to
Testimonial.to focuses on video testimonials and is well-known for its “Wall of Love” feature. It’s a solid choice if video is your primary format.
- Key features: Video-first collection, Wall of Love display, embed widgets, custom branding
- Best for: SaaS companies and creators prioritizing video content
- Pricing: Free tier available, paid plans from $20/month
Famewall
Famewall provides a straightforward testimonial collection and display solution with multiple widget options. The platform emphasizes simplicity and quick setup.
- Key features: Collection forms, import capabilities, various widget layouts, social proof badges
- Best for: Solopreneurs and small businesses wanting a simple solution
- Pricing: Free plan available, paid plans from $9/month
Boast.io
Boast.io takes a video-first approach with built-in approval workflows. It’s designed for businesses that want more control over what gets published.
- Key features: Video collection forms, approval workflows, moderation tools, embed options
- Best for: Businesses needing review approval processes
- Pricing: Plans starting around $50/month
Trustmary
Trustmary combines testimonial management with survey capabilities. It’s useful if you want to collect NPS scores alongside testimonials.
- Key features: Survey integration, automated collection, review widgets, NPS tracking
- Best for: Businesses wanting to tie testimonials to customer satisfaction metrics
- Pricing: Plans starting around $19/month
Endorsal
Endorsal automates testimonial collection through drip campaigns and scheduled requests. It’s built for hands-off testimonial gathering.
- Key features: Automated email campaigns, drip sequences, review widgets, Google review integration
- Best for: Businesses wanting automated collection workflows
- Pricing: Plans starting around $29/month
Vouch
Vouch specializes in remote video recording with guided prompts. The platform helps customers feel comfortable recording testimonials on their own.
- Key features: Guided recording prompts, remote video capture, editing tools, team collaboration
- Best for: B2B companies and teams needing polished video testimonials
- Pricing: Plans starting around $99/month
Delighted
Delighted approaches testimonials through surveys, making it easy to turn positive NPS responses into publishable quotes.
- Key features: NPS survey integration, testimonial publishing, automated follow-ups
- Best for: Companies already using NPS surveys
- Pricing: Free tier available, paid plans from $224/month
WiserReview
WiserReview focuses on e-commerce review displays with various widget options designed for online stores.
- Key features: E-commerce-focused widgets, product review displays, import options
- Best for: Online stores and Shopify merchants
- Pricing: Free plan available, paid plans vary
Testimonial Software Comparison Table
| Tool | Video Testimonials | Free Plan | Import Sources | Widget Types | Best For |
|---|---|---|---|---|---|
| Shapo | Yes | Yes (unlimited forms) | 20+ | 8+ | All-in-one solution |
| Senja | Yes | Yes | Multiple | Several | Creators, SaaS |
| Testimonial.to | Yes | Yes | Limited | Several | Video-focused |
| Famewall | Limited | Yes | Multiple | Several | Simple setup |
| Boast.io | Yes | No | Limited | Several | Approval workflows |
| Trustmary | Yes | No | Multiple | Several | Survey integration |
| Endorsal | No | No | Multiple | Several | Automation |
| Vouch | Yes | No | Limited | Limited | B2B video |
| Delighted | No | Yes | Limited | Limited | NPS surveys |
| WiserReview | Limited | Yes | Multiple | Several | E-commerce |
How to Choose the Right Customer Testimonial Software
Testimonial Collection Methods and Automation
Different tools offer different ways to gather feedback. Some focus on forms and shareable links, while others emphasize email campaigns or QR codes.
Consider whether you want video collection, text only, or both. If you’re collecting video testimonials, check whether the tool supports recording from both mobile and desktop devices.
Automation features like scheduled requests and drip campaigns can save significant time. If you want testimonials to flow in without manual outreach, look for tools with built-in automation.
Import Options and Platform Integrations
With consumers now checking an average of six review sites, importing reviews scattered across Google, G2, Capterra, Trustpilot, or social media saves you from starting over.
Check which platforms each tool supports. Some offer 20+ import sources, while others focus on just a few. Auto-sync features keep your displayed testimonials current as new reviews come in.
Widget Types and Design Customization
The way testimonials appear on your site matters. Common widget formats include:
- Grid/Masonry: Display multiple testimonials in a visual layout
- Carousel/Slider: Rotating testimonials for limited space
- Wall of Love: Showcase many testimonials at once
- Badges: Compact trust indicators showing star ratings
- Floating toasts: Subtle pop-up notifications
Design customization like colors, fonts, and spacing lets you match review widgets to your brand. Some tools offer extensive customization, while others provide more limited options.
Website and Builder Compatibility
Verify that the tool works with your website platform. Most testimonial software uses simple HTML embed codes that work across Shopify, WordPress, Webflow, Wix, Squarespace, and other builders.
If you use a less common platform, check the documentation or reach out to support before committing.
Pricing and Free Plan Features
Free tiers vary significantly. Some offer unlimited widgets but cap the number of testimonials. Others limit features like auto-sync or video collection to paid plans.
Evaluate what’s included at each tier and consider your growth trajectory. A tool that works at 10 testimonials might become expensive at 100.
How to Collect Testimonials and Add Them to Your Website
1. Create a Testimonial Collection Form
Most testimonial apps let you build a branded form in minutes. You can add custom questions, upload your logo, and choose between text or video formats.
Keep your form simple. Three to five questions typically work better than lengthy surveys. Ask about specific results or experiences rather than generic satisfaction.
2. Share Your Collection Link with Customers
Share your collection link via email, SMS, social media, or by embedding it on thank-you pages. Timing matters—ask for testimonials shortly after a purchase or positive interaction when the experience is fresh.
Pro Tip: Send your testimonial request within 3–7 days of a successful customer interaction. Response rates drop significantly after two weeks.
3. Organize Testimonials in Your Dashboard
Once collected, you can tag, filter, and approve testimonials before publishing. Create separate workspaces for different products or services to keep everything organized.
Review each testimonial for quality and relevance. Not every piece of feedback makes a compelling testimonial—curate the ones that speak to specific benefits or outcomes.
4. Embed Testimonial Widgets on Your Site
Select a widget type that fits your page layout, customize the design to match your brand, copy the provided embed code, and paste it into your website builder.
Changes you make in your dashboard—adding new testimonials, adjusting which ones display—sync automatically to your live site. No need to touch the code again.
Ready to start collecting testimonials?
Shapo’s free plan includes unlimited forms and widgets, making it easy to test whether testimonial software fits your workflow.
Simplify Your Testimonial Workflow Today
The right testimonial tool saves hours of manual work while helping you convert more visitors into customers. Whether you’re just starting to collect feedback or managing hundreds of reviews across platforms, there’s a solution that fits.
Start with a free plan to test the features before committing. Most tools let you experience the core functionality without entering a credit card.
FAQs About Testimonial Management Software
What is the difference between testimonial management and review management?
Testimonial management focuses on curating and displaying select customer quotes on your own website. You control which testimonials appear and how they’re presented. Review management typically involves monitoring and responding to public reviews on third-party platforms like Google or Yelp, where you have less control over visibility.
How do I encourage customers to leave video testimonials?
Keep the process simple with a one-click recording link that works on any device. Provide clear prompts or questions so customers know what to say. Some businesses offer small incentives like discount codes, though authentic unprompted testimonials often perform better.
Can I use testimonial software on multiple websites?
Most testimonial tools allow you to embed widgets on multiple sites. However, some plans limit the number of workspaces or domains you can use. Check your plan details before purchasing if you manage several websites or client projects.
How often should I refresh testimonials on my website?
Update your displayed testimonials whenever you receive compelling new feedback. Fresh testimonials signal that your business is active and customers are currently having positive experiences. Aim to add new social proof at least quarterly, though monthly updates work even better.
Do testimonial widgets affect website loading speed?
Quality testimonial software loads widgets asynchronously, meaning they load separately from your main page content. This approach prevents testimonials from slowing down your initial page load. Check that any tool you choose mentions async loading or lightweight embed codes.
