Video testimonials are a powerful marketing tool that builds trust and credibility. Various software and tools, such as Shapo, Animoto, Zoom, Boast, VideoAsk, iMovie, Adobe Premiere Pro, and Synthesia, offer different features to collect, edit, and display video testimonials. Shapo stands out as an all-in-one tool for collecting and showcasing authentic customer testimonial videos.
Incorporating video testimonials into your marketing strategy is one of the most effective ways to build customer trust and boost your brand’s credibility.
Authentic testimonial videos showcase real customers sharing their experiences, which helps potential customers feel more confident in choosing your product or service.
Here, we’ve compiled the best software and tools to help you streamline your video testimonial strategy, each offering unique features to meet your needs. From simple-to-use apps to advanced testimonial video tools, there’s a solution for every business, no matter the size.
1. Shapo: The Ultimate All-in-One Tool for Video Testimonials
Shapo is the ultimate platform for businesses that want to collect text and video testimonials and display them seamlessly on their website. Shapo makes it easy to collect both text and video testimonials directly from customers via their collection forms. Once a collection form is submitted, the client testimonial can be embedded on your website or displayed as part of your Wall of Love, where potential customers can see real feedback from your users.
Shapo doesn’t just help you ask for video testimonials—it turns them into part of a cohesive marketing strategy. With its customizable collection forms and testimonial widgets, Shapo provides everything you need to showcase high-quality text and video testimonials with minimal effort. You can even integrate product reviews from third-party platforms like Google or Yelp, allowing for a seamless review strategy.
Key Features:
- Testimonial collection forms for both text and video testimonials.
- Easy to embed video testimonials on your website.
- Supports syncing reviews and testimonials from over 20 platforms, including Google, Yelp, and Facebook.
- Automated testimonial collection and moderation.
Pricing:
- Free Plan: Includes up to 10 testimonials, unlimited widgets, unlimited collection forms, and Shapo branding.
- Paid Plan: $29/month for unlimited testimonials, custom branding, and more.
Shapo’s flexibility and video testimonial software features make it ideal for businesses wanting to collect and display customer testimonials without the hassle of complicated video production processes.
2. Animoto: User-Friendly Video Creation
For businesses seeking to create professional testimonial videos without advanced technical skills, Animoto offers an intuitive drag-and-drop interface that simplifies the video creation process. The platform comes with a range of customizable templates, allowing users to design polished client testimonial videos easily.
Whether you’re showcasing product reviews or personal customer stories, Animoto makes it simple to collect and edit video reviews that can be used across websites and social media. As Abid Salahi, Co-founder and CEO of FinlyWealth, mentions, “Animoto simplifies video creation while ensuring high-quality results.”
Features:
- Drag-and-drop video creation with customizable templates.
- Access to royalty-free music and stock video footage.
- Simple export options for video content sharing.
Pricing:
- Free Plan: Low-resolution videos with Animoto branding.
- Professional Plan: $15/month for HD videos and branding removal.
- Team Plan: $39/month with collaboration features.
Animoto is ideal for small teams looking to create professional-looking customer video testimonials without the need for advanced video production knowledge. However, since Animoto is a video editing tool it does not have any testimonial collecting features.
3. Zoom: Capture Authentic Video Testimonials
For those who value authenticity, Zoom allows businesses to capture testimony videos during live customer interactions. Whether you’re conducting product demos or customer interviews, Zoom enables you to record customer testimonial videos that show real-time product usage, adding an extra layer of transparency.
Aloari Aho, Founder of Toggl Inc., highlights that “seeing someone navigate our tools in real-time while explaining why they love it creates a compelling visual story.” By keeping the focus on the review process, you can create authentic video testimonials that resonate deeply with potential customers.
Features:
- Real-time video content recording during live meetings.
- Screen sharing and product demonstration capabilities.
- Video exports for easy sharing and embedding.
Pricing:
- Free Plan: 40-minute meetings.
- Pro Plan: $15.99/month for extended meeting durations and advanced features.
- Business Plan: $21.99/month for more participants and advanced features.
Zoom lets you create testimonials that feel immediate and honest, ideal for businesses that want to create customer testimonial videos quickly and with minimal setup. Just like Animoto, Zoom does not have any testimonial collecting features. So, in order to get a zoom session set up you would have to manually email and schedule a call in order to record your video testiomonial.
4. Boast: Simplifying the Customer Review Process
For user-generated content, Boast simplifies the collection of video reviews by letting customers submit their client testimonial videos directly through customizable forms. Boast’s automated reminders ensure your customers complete the review process, and the system makes it easy for you to collect, manage, and publish video testimonials on your website.
Soubhik Chakrabarti of Canada Hustle shares that “Boast simplifies the whole process,” allowing businesses to focus more on building their marketing campaigns and less on the technicalities of collecting reviews.
Features:
- Collect testimonials on your website via customizable forms.
- Automated email reminders for customer follow-ups.
- Integrated sharing to social media and other platforms.
Pricing:
- Starter Plan: $59/month for 50 submissions at 720p video quality.
- Professional Plan: $119/month for advanced customization at 1080p video quality.
Boast is a great tool for businesses that want to streamline their video testimonial collection and review process without spending too much time on setup.
5. VideoAsk: Personalized Testimonial Video Requests
VideoAsk brings a conversational approach to collecting video testimonials. This tool allows businesses to request feedback from customers via personalized video prompts, and customers can respond with client testimonial videos directly from their devices.
David Holman, Digital Marketing Director at Weepli, notes, “the most important tool you can have for [collecting] testimonials is one that makes this as seamless as possible,” and VideoAsk’s system makes the feedback process straightforward and engaging.
Features:
- Request and collect customer video testimonials via video prompts.
- Simple editing tools for refining testimonials before publishing.
- Conversational video format to make responses more personal.
Pricing:
- Free Plan: Limited responses with VideoAsk branding.
- Grow Plan: $30/month for unlimited responses and partially branded.
VideoAsk offers an interactive approach to gathering authentic video feedback, providing a more personalized way to collect client testimonial videos.
6. iMovie: Free Video Editing for Mac Users
For Mac users looking for a simple, no-cost tool to edit customer video testimonials, iMovie provides a great option. Although it isn’t a video testimonial software in and of itself, Sophie Marasco from Thanks A Bunch Florist emphasizes that using iMovie to quickly edit testimonial videos “feels genuine,” making it an ideal choice for those who want to keep things natural and simple.
Features:
- Drag-and-drop interface for quick editing.
- Pre-built themes for faster video creation.
- High-definition exports for video content.
Pricing:
- Free for all Mac and iOS users.
iMovie is a simple yet effective tool for businesses that want to edit their customer testimonial videos without spending money on expensive software.
However, unlike some of the other video editing tools on this list, iMovie lacks built-in testimonial collection features. You’d have to manually collect the videos from your customers.
7. Adobe Premiere Pro: Advanced Video Production for Professionals
For businesses seeking professional-grade video production, Adobe Premiere Pro offers the most comprehensive editing tools available. Whether you’re producing testimony videos or more polished testimonial videos for your marketing strategy, Adobe Premiere Pro is a powerhouse that enables precise editing and storytelling.
Ketie Zhang, Founder of Ketie Story, notes that “visual quality is crucial” in building brand trust, and Adobe Premiere Pro provides the features needed to ensure your customer testimonial videos reflect that level of quality.
Features:
- Multi-layer editing for advanced video production.
- Integration with Adobe Creative Cloud for seamless workflow.
- Export options for high-resolution videos.
Pricing:
- Single App Plan: $22.99/month.
- Creative Cloud Plan: $59.99/month for access to 20+ Adobe apps.
Adobe Premiere Pro is the preferred choice for businesses seeking professional-level video editing services for their video testimonials. Similar to iMovie, you’ll need to manually collect the videos from your customers.
8. Synthesia: AI-Powered Video Testimonial Creation
If gathering live customer videos is a challenge, Synthesia offers an AI-powered solution to create lifelike client testimonial videos using digital avatars. This tool is particularly useful for businesses with global audiences or logistical challenges.
Spencer Christian of Christian Companion App mentions that Synthesia “has been instrumental” in producing high-quality video content at scale, even when live customer testimonials weren’t feasible.
Features:
- AI avatars deliver pre-written testimonial scripts.
- Easy-to-use video editing interface.
- Scalable video production for global audiences.
Pricing:
- Free plan: 36 minutes of video / year
- Starter Plan: $29/month for 120 minutes of video / year
- Creator Plan: $89/month 360 minutes of video / year
Synthesia is an innovative option for businesses looking to scale video testimonial production without the need for real-time recordings.
With these tools at your disposal, you can easily collect video testimonials that will resonate with your audience, boost your brand’s credibility, and enhance your overall marketing strategy. Among them, Shapo remains the ultimate solution, offering a seamless, all-in-one platform to gather and display authentic customer video testimonials with ease.
What are the best video testimonial tools for my business?
Shapo is a top choice among video testimonial tools, offering an easy-to-use platform that helps you collect and display customer videos effortlessly. Its powerful features enhance your marketing strategies while displaying authentic reviews effectively.
How can video testimonial tools improve my marketing strategy?
Take your marketing game to the next level! Authentic testimonial videos are a powerful way to build trust and show potential customers what makes your brand special. They’re way more effective than just text, so don’t miss out on this opportunity to connect with your audience on a deeper level.
Is Shapo user-friendly for entrepreneurs with limited tech skills?
Absolutely! Shapo is super user-friendly, even for those who aren’t tech-savvy. Its easy-to-use interface makes it a breeze to collect and display awesome video testimonials.
