Looking for a way to showcase your best Google reviews on your website? This guide will walk you through exactly how to add Google reviews to any website — for free — using Shapo’s free Google Reviews Widget. No coding or plugins needed.
Why Embed Google Reviews on Your Website?
Adding Google reviews to your website is one of the smartest ways to build trust, improve your SEO, and increase conversions.
- Build instant trust: 93% of consumers read online reviews before making a purchase. Embedding your best Google Business reviews shows real customer experiences right on your site.
- Improve your SEO: Google values fresh, user-generated content. Featuring your reviews directly on your pages can improve keyword relevance and help your pages appear in local search results.
- Increase conversion rates: Social proof is a powerful motivator. Prospects who see glowing reviews from others are much more likely to take action.
Step-by-Step: How to Embed Google Reviews on Your Website (Free)
✨ No plugin or developer required. Just copy, paste, and you’re live.
Shapo is your free pass to adding Google reviews on your website.
Our user-friendly platform effortlessly converts your Google Reviews from your Google Maps listing into a visually appealing widget, perfect for embedding Google reviews on your website as a symbol of your business’s reputation.
Below we’ll walk through how to add Google reviews to your website step-by-step, using Shapo’s free widget.
Step 1: Create Your Free Shapo Account
Go to Shapo.io and click “Get Started Free.”
You’ll be able to use Shapo’s Google Reviews Widget for free — no credit card required.
Step 2: Find Your Google Maps Business Profile
In your Shapo dashboard, go to the Testimonials section, click Import, and select Google as the source. Now, search for your business as it appears on Google Maps, or your Google Place ID, and select the reviews you’d like to import into your workspace.
Step 3: Customize Your Google Reviews Widget
Choose your layout — Grid, Carousel, or Wall of Love.
Then customize colors, fonts, and borders to match your website branding.
Step 4: Copy the Embed Code
Click “Get Embed Code” — Shapo will generate a small snippet of HTML.
You can paste this code into any page on your site. It works with:
Shopify (add to a section or theme file)
WordPress (use an HTML block)
Squarespace (use the Embed block)
Wix (use the Embed widget or Shapo’s app in the App Market)
Webflow (add as an Embed element)
Step 5: Publish & See Your Reviews Live
Once the code is added, publish the page.
Your Google reviews will now appear beautifully styled and automatically updated — no manual updates needed.
And bam! Your website now proudly displays your Google Reviews widget, building trust, boosting conversions, giving you a competitive advantage.
Bonus Tips for Getting the Most from Your Google Reviews
Combine reviews from multiple platforms (e.g., Trustpilot, Facebook, Yelp) with Shapo’s review aggregator if you want a unified testimonial section.
Highlight your best reviews using filters or tags. You can even tag by location or service.
Use multiple widgets across different pages — homepage, product pages, testimonials page, etc.
Common Questions
Can I embed Google reviews without a plugin or widget?
Yes, but it’s limited. You can embed a Google Map with your business pin, but it doesn’t show individual reviews.
To fully display reviews, you’d need to use Google’s API (complex) or a widget like Shapo — which is easier, customizable, and free.
Is the Google reviews widget really free?
Yes! Shapo’s free plan lets you import and display up to 10 Google reviews, with unlimited widgets, forms, and tags.
There’s also a Pro plan if you want unlimited reviews or email campaigns.
How do I embed Google reviews on Wix, WordPress, Squarespace, or Shopify?
Shapo works on all major platforms. We’ve created specific guides for each one:
Add Google Reviews to Squarespace
Add Google Reviews to WordPress
Add Google Reviews to Webflow
Add Google Reviews to Wix
Add Google Reviews to Shopify
Turn customer feedback into your biggest asset!
Join Shapo now to showcase real reviews and watch your trust and sales grow!
Watch the Video Tutorial
🎥 Prefer video? Watch our 2-minute demo:
Get Started with Your Free Google Reviews Widget
Whether you run a local business, a service-based agency, or an online store — adding Google reviews to your website is a proven way to build trust and convert visitors.
👉 Try the Free Google Reviews Widget by Shapo
No code. No stress. Live in minutes.
Additional Resources
📚 How to Respond to Negative Reviews (Guide)
🧰 Free Google Review Link Generator Tool
⭐ Product Page: Free Google Reviews Widget
