Embed Google Reviews on Your Website for Free in 5 Easy Steps

Updated

This tutorial teaches you the easiest way to add Google reviews to your website.

Est. reading time

4 minutes

Written by Yosi Dahan

Co-founder @ Shapo

We all know that trust is more precious than gold. Customers bombarded with choices, rely heavily on social proof to make a purchase decision. This is where adding a Free Google Reviews Widget to your website becomes your ultimate advantage. Showcasing customer feedback, building trust, and boosting conversions can help launch your website to new heights.

Google reviews

Why Placing Google Reviews on Your Website is So Important

Imagine scrolling through product pages. Which page grabs your attention? The one with positive customer reviews, right? That’s the magic of social proof. Google Reviews act as authentic testimonials, showcasing your business’s strengths through the voices of delighted customers. This translates to tangible benefits like:

  • Conversions: 93% of consumers turn to online reviews before deciding to make a purchase, and a whopping 88% trust them as much as personal recommendations. Positive customer reviews act as the gentle nudge hesitant visitors need to convert.
  • Trust & Credibility: Testimonials and reviews from real customers build trust and establish your business’ credibility. This is especially crucial for growing businesses or those navigating competitive markets.
  • SEO & Visibility: Google loves websites sprinkled with relevant reviews. Placing Google Reviews on your website boosts your search engine ranking, making you more visible to potential customers.
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Free Google Reviews Widget: Your Ticket to Credibility

Shapo is your free pass to adding Google reviews on your website. Our user-friendly platform effortlessly converts your Google Reviews from your Google Maps listing into a visually appealing Google Reviews website widget, perfect for embedding on your webpage as a symbol of your business’s reputation.

Here’s how you can embed Google Reviews on your website with Shapo in a few clicks:

1. Sign Up to Shapo (It’s Free, Really!)

Head over to Shapo’s website and create a free account. No credit card, just pure review-embedding bliss!

2. Find Your Google Maps Business Profile

In your Shapo dashboard, go to the Testimonials section, click Import, and select Google as the source. Now, search for your business as it appears on Google Maps, or your Google Place ID, and select the reviews you’d like to import into your workspace.

Shapo import google reviews
Import your Google reviews into Shapo

3. Design Your Captivating Google Reviews Website Widget

Shapo offers a variety of widget styles (Grid, carousel, single, and marquee) as well as customization options to match your brand and website’s design. Choose the layout, colors, fonts, and even filter reviews by star rating.

Shapo google reviews embed widget
Shapo Google reviews embed widget

4. Generate the Google Reviews Embed Code

Once you’re happy with your widget, Shapo provides a simple embed code. This is your key to unlocking the power of Google Reviews on your website.

Embed your Google testimonials widget
Embed your Google testimonials widget

5. Add Google Reviews to Your Website

Now comes the fun part! Copy the HTML embed code and paste it into your website’s text editor or code snippet widget, depending on your content management system or website builder. Shapo even provides detailed instructions for various website builders.

Shapo testimonials widget embed
Shapo testimonials widget embed

And bam! Your website now proudly displays your Google Reviews widget, building trust, boosting conversions, giving you a competitive advantage.

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Turn customer feedback into your biggest asset!
Join Shapo now to showcase real reviews and watch your trust and sales grow!
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Bonus Tips to Supercharge Your Social Proof Strategy

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Shapo isn’t just about adding a Google Reviews widget on your website – it’s a dynamic social proof toolbox waiting to be explored. Let’s delve into some of its advanced features that take your trust-building strategy to the next level:

1. Hyper-Targeted Reviews: Don’t let all your amazing reviews get lost in the crowd! Shapo lets you filter and highlight specific reviews based on keywords, star ratings, or even review categories. Showcase glowing testimonials about your best products or services, tailor reviews to different landing pages, and personalize the social proof experience for every visitor.

2. Interactive Review Carousels: Static widgets are fine, but dynamic engagement fuels trust. Shapo lets you turn your reviews into a captivating carousel, showcasing different testimonials with each scroll. This visual storytelling captures attention, increases dwell time, and ultimately leads to more conversions.

3. Custom Call to Action: Reviews are great, but what’s next? Shapo lets you embed powerful call to action right within your widget or collection form. Encourage visitors to “Book Now,” “Learn More,” or “Get a Quote” directly from the review carousel, seamlessly converting their trust into immediate action in the buyer decision process.

4. Multi-Platform Aggregation: Google Reviews are powerful, but why stop there? Shapo expands your social proof arsenal by letting you aggregate reviews from more than 20 platforms into a single review widget. This holistic view of positive custome feedback paints a complete picture of your brand reputation and builds trust across the digital landscape.

Remember, social proof is a journey, not a destination. Shapo provides the tools to embark on that journey, constantly experimenting and refining your strategy to build unshakeable trust and turn website visitors into loyal customers. With a little creativity and the power of Shapo’s advanced features, you can transform your website into a social proof powerhouse, attracting, engaging, and converting like never before.

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