David Ehrentreu As the Head of Marketing at Shapo.io, I'm passionate about driving our brand forward and creating impactful strategies that resonate with our audience. My team and I are dedicated to crafting innovative campaigns and delivering exceptional results. Stay tuned for exciting updates from Shapo.io! 🚀

How To Ask For Reviews + Examples

Last modified on July 14th, 2024 5 min read

Asking customers for testimonials can often feel awkward and uncomfortable. Many business owners and professionals struggle with finding the right words and the best approach to request this valuable feedback. If you’ve ever hesitated to ask for a testimonial, you’re not alone.

This article aims to remove the guesswork and discomfort from the process. We’ll provide you with 10 email templates that are designed to be straightforward, polite, and effective. Whether you’re a seasoned professional or just starting out, these templates will help you confidently reach out to your customers and secure the testimonials that can boost your business’s credibility and appeal.

With the right approach and personalized templates, supported by Shapo, you can enhance your business’s online reputation. Customize these templates to align with your brand voice and nurture your unique customer relationships, and witness the positive impact testimonials can have on your business’s success.

Below are 10 email templates designed to help you confidently request testimonials from your customers.

Email Templates to Ask for Reviews

Template 1: The Friendly Approach

Best For: General requests, particularly from customers with whom you have a warm relationship. Use this review request email template when you want to keep the tone light and personal.

Subject: We’d Love to Hear Your Feedback!

Hi [Customer’s Name],

I hope you’re doing well! It’s been great working with you, and we’re so happy you chose us. We’re always striving to improve and would love to hear about your experience with [Product/Service].

Would you be willing to share a short testimonial? Your feedback means a lot to us and helps others understand what to expect.

Thank you so much for your time and support!

Best regards,
[Your Name]

Template 2: The Follow-Up Request

Best For: Following up for a review with customers who recently purchased or used your product/service. Ideal for customers who may need a gentle reminder to share their experience.

Subject: Quick Favor – Your Feedback

Hi [Customer’s Name],

I hope this email finds you well! A little while ago, you purchased [Product/Service] from us. We hope you’re enjoying it!

Could you take a few minutes to write a short testimonial about your experience? It would really help us and other potential customers.

Thanks in advance for your help!

[Your Name]

Template 3: The New Customer Approach

Best For: New customers who have recently started using your product/service. Perfect for gathering initial impressions and feedback.

Subject: How Was Your Experience with Us?

Hello [Customer’s Name],

Thank you for choosing [Your Company]! We’re thrilled to have you as a new customer.

We’d love to hear your thoughts on your recent experience with [Product/Service]. Would you mind providing a brief testimonial? It helps us a lot and only takes a few minutes.

We appreciate your support!

Warm regards,
[Your Name]

Template 4: The Satisfied Customer

Best For: Customers who have expressed satisfaction with your product/service. Great for turning positive feedback into a testimonial.

Subject: Share Your Success Story

Hi [Customer’s Name],

We’re delighted to hear that you’re happy with [Product/Service]! Your satisfaction is our top priority.

Could you share your success story in a short testimonial? It would be incredibly helpful for us and inspiring for others considering our services.

Thank you for being an amazing customer!

Best wishes,
[Your Name]

Template 5: The Post-Event Request

Best For: Customers who attended a recent event you hosted. Ideal for collecting feedback on events, workshops, or webinars.

Subject: Your Thoughts on [Event Name]?

Hi [Customer’s Name],

Thank you for attending [Event Name]! We hope you had a great time.

We’re gathering feedback to improve future events and would love to hear your thoughts. Could you provide a short testimonial about your experience?

Your input is invaluable to us.

Thanks a lot,
[Your Name]

Template 6: The Loyal Customer

Best For: Long-time or repeat customers. Perfect for showing appreciation and getting testimonials from your most loyal supporters.

Subject: We Value Your Feedback

Dear [Customer’s Name],

As one of our loyal customers, your opinion is very important to us.

Could you take a moment to share a testimonial about your experience with [Product/Service]? Your feedback helps us improve and helps others make informed decisions.

We appreciate your continued support!

[Your Name]

Template 7: The Incentive Offer

Best For: Encouraging testimonials by offering an incentive. Great for motivating customers who may need an extra push to provide a review.

Subject: Share Your Feedback and Get [Incentive]

Hi [Customer’s Name],

We hope you’re enjoying [Product/Service]! We value your opinion and would love to hear your feedback.

Share a short testimonial with us, and as a thank you, we’ll offer you [Incentive]. Your insights are incredibly helpful to us and other potential customers.

Thank you for your time!

Best regards,
[Your Name]

Template 8: The Simple Request

Best For: Quick and straightforward requests. Ideal for busy customers who prefer a no-fuss approach.

Subject: Can You Help Us Improve?

Hi [Customer’s Name],

We’re always looking to improve our services and would love your feedback. Could you provide a brief testimonial about your experience with [Product/Service]?

Your input is greatly appreciated!

[Your Name]

Template 9: The Specific Ask

Best For: Requesting feedback on a specific aspect of your product/service. Useful for targeted testimonials.

Subject: Quick Question About Your Experience

Hi [Customer’s Name],

We hope you’re doing well! We’re reaching out because we value your opinion on [specific aspect of the product/service].

Would you mind sharing a short testimonial about this? It would help us and others greatly.

Thank you for your time and feedback!

[Your Name]

Template 10: The Follow-Up with a Form

Best For: Collecting testimonials through a structured format. Excellent for ensuring all necessary information is captured.

Subject: We’d Love Your Feedback – Quick and Easy

Hi [Customer’s Name],

I hope all is well! We’re gathering testimonials from our valued customers and would really appreciate your input.

Could you take a few minutes to fill out this [link to form]? It’s quick and easy, and your feedback helps us improve.

Thank you so much!

Best regards,
[Your Name]

Customizing Your Review Request Email

While these templates provide a solid foundation for requesting testimonials, customizing them to fit your brand voice and the specific relationship you have with each customer can make them even more effective. Here are some tips on how to personalize your testimonial requests:

1. Use the Customer’s Name:
Always address the customer by their name to make the email feel more personal and less like a generic request.

2. Reference Specific Interactions:
Mention specific products, services, or experiences the customer had with your business to show that you value their individual experience.

3. Highlight the Benefits:
Explain how their testimonial will help others make informed decisions and how it will contribute to the growth of your business.

4. Be Sincere and Appreciative:
Express genuine gratitude for their time and feedback. A heartfelt thank you goes a long way in making customers feel valued.

5. Offer an Incentive:
If appropriate, consider offering a small incentive, such as a discount or a freebie, in exchange for their testimonial. This can motivate customers to respond.

Tips for Effective Testimonial Requests

To increase the likelihood of receiving positive responses, consider the following tips:

1. Timing:
Send your testimonial request soon after the customer has had a positive experience with your product or service, while the experience is still fresh in their mind.

2. Keep It Short:
Make your request brief and to the point. Respect your customer’s time by making it clear that writing a testimonial doesn’t have to be a lengthy process.

3. Provide Guidance:
Offer some prompts or questions to guide their testimonial. For example:

  • What did you enjoy most about our product/service?
  • How has our product/service helped you achieve your goals?
  • Would you recommend our product/service to others? If so, why?

4. Make It Easy:
If possible, provide a simple form or a direct link where they can submit their testimonial. The easier the process, the more likely they are to complete it.

How to get reviews with Shapo

Shapo makes the process of requesting and collecting testimonials effortless. With Shapo, you can:

  • Create a Testimonial Request Form in 30 Seconds: Quickly set up a form to collect customer feedback.
  • Send Customized Email Invitations: Use Shapo’s tools to send personalized email invitations to your customers, encouraging them to share their experiences.
  • Collect Both Written and Video Testimonials: Customers can easily provide written testimonials or record video testimonials using their smartphones or desktops.
  • Increase Trust and Credibility: Showcase these testimonials on your website with Shapo’s review widgets, enhancing your business’s reputation and appeal.
  • Desktop and Mobile Support: Ensure a smooth experience for your customers, whether they are using a desktop or a mobile device.

By integrating Shapo into your testimonial collection process, you can streamline the entire experience for both you and your customers, making it easy to gather valuable feedback that helps build your business’s credibility.

ask for reviews email example


Asking for customer testimonials doesn’t have to be uncomfortable or complicated. With the right approach, personalized email templates, and Shapo’s tools, you can gather valuable feedback that enhances your business’s credibility and attracts new clients. Customize these templates to fit your brand voice and the unique relationships you have with your customers, and you’ll soon see the positive impact testimonials can have on your business.

David Ehrentreu As the Head of Marketing at Shapo.io, I'm passionate about driving our brand forward and creating impactful strategies that resonate with our audience. My team and I are dedicated to crafting innovative campaigns and delivering exceptional results. Stay tuned for exciting updates from Shapo.io! 🚀