{"id":4018,"date":"2026-02-18T14:05:47","date_gmt":"2026-02-18T14:05:47","guid":{"rendered":"https:\/\/shapo.io\/blog\/?p=4018"},"modified":"2026-02-18T14:05:47","modified_gmt":"2026-02-18T14:05:47","slug":"add-customer-reviews-to-website","status":"publish","type":"post","link":"https:\/\/shapo.io\/blog\/add-customer-reviews-to-website\/","title":{"rendered":"How To Add Customer Reviews To Your Website (2026 Guide)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Visitors who land on your website for the first time have no reason to trust you yet. Customer reviews change that, they show real people have bought from you and walked away happy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers everything from choosing the right review widget to embedding testimonials on platforms like Shopify, WordPress, and Squarespace, plus where to place reviews for maximum impact on conversions.<\/p>\n\n\n\n<div class=\"gb-element-382ae884\">\n<span class=\"gb-shape gb-shape-f00033e6\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"1em\" height=\"1em\" aria-hidden=\"true\"><path d=\"M296 160H180.6l42.6-129.8C227.2 15 215.7 0 200 0H56C44 0 33.8 8.9 32.2 20.8l-32 240C-1.7 275.2 9.5 288 24 288h118.7L96.6 482.5c-3.6 15.2 8 29.5 23.3 29.5 8.4 0 16.4-4.4 20.8-12l176-304c9.3-15.9-2.2-36-20.7-36z\" fill=\"currentColor\"><\/path><\/svg><\/span>\n\n\n\n<h3 class=\"gb-text\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"gb-element-9af1f837\">\n<li class=\"gb-text-a3711531\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong><a  href=\"https:\/\/shapo.io\/video-testimonials\"   title=\"Video testimonials\" >Video testimonials<\/a> carry more emotional weight than text:<\/strong> collection forms let customers record directly from their devices, and videos can display alongside written reviews in the same widget.<\/span><\/li>\n\n\n\n<li class=\"gb-text-b2f34036\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>92% of consumers hesitate to purchase without customer reviews:<\/strong> displaying testimonials builds trust with first-time visitors who have no prior relationship with your <a href=\"https:\/\/shapo.io\/blog\/branding-statistics\/\">brand<\/a>.<\/span><\/li>\n\n\n\n<li class=\"gb-text-12df2d6a\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Reviews placed near checkout buttons can increase conversions by 270%:<\/strong> positioning social proof at purchase decision points directly reduces buyer hesitation.<\/span><\/li>\n\n\n\n<li class=\"gb-text-6cd44102\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Review widgets require zero coding knowledge:<\/strong> copy-paste embed codes work on Shopify, WordPress, Wix, Squarespace, Webflow, and other platforms in under five minutes.<\/span><\/li>\n\n\n\n<li class=\"gb-text-602cfc9a\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Import existing <a href=\"https:\/\/shapo.io\/blog\/how-to-embed-google-reviews-on-website\/\">reviews from Google<\/a>, Facebook, Trustpilot, and G2 instead of starting fresh:<\/strong> consumers now use an average of six review sites, so aggregating scattered feedback maximizes social proof.<\/span><\/li>\n\n\n\n<li class=\"gb-text-5b5db5d9\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Schema markup enables star ratings in Google search results:<\/strong> most modern review widgets add this structured data automatically, improving click-through rates without manual coding.<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 id=\"why-customer-reviews-on-your-website-matter\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Reviews_on_Your_Website_Matter\"><\/span>Why Customer Reviews on Your Website Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can add customer reviews to your website by embedding third-party reviews from Google, Yelp, or Facebook, using website builder widgets, or manually copying testimonials. The most straightforward method involves using a review widget tool; a small piece of code that pulls in your existing reviews and displays them automatically. No API work or developer help required.<\/p>\n\n\n\n<h3 id=\"build-trust-and-credibility-with-new-visitors\" class=\"wp-block-heading\">Build Trust and Credibility With New Visitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First-time visitors have no reason to trust your business yet. Customer reviews act as <a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/social-proof-examples\/\" rel=\"noreferrer noopener\">social proof<\/a>, showing real people have bought from you and had good experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about your own shopping habits. When you land on an unfamiliar website, you probably look for reviews before entering your credit card. In fact, <a href=\"https:\/\/www.chatmeter.com\/resource\/blog\/25-stats-that-prove-the-power-of-online-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">92% of consumers hesitate to purchase<\/a> when there are no customer reviews.<\/p>\n\n\n\n<h3 id=\"increase-conversions-and-drive-more-sales\" class=\"wp-block-heading\">Increase Conversions and Drive More Sales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews placed near purchase decisions reduce buyer hesitation. When someone sees others praising your product, the perceived risk of buying drops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even five or six genuine reviews near your checkout button can <a target=\"_blank\" href=\"https:\/\/capitaloneshopping.com\/research\/online-reviews-statistics\/\" rel=\"noreferrer noopener\">increase conversions by 270%<\/a>, making a noticeable difference in your <a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/conversion-rate-optimization-strategies\/\" rel=\"noreferrer noopener\">conversion rate<\/a>.<\/p>\n\n\n\n<h3 id=\"improve-seo-and-search-engine-rankings\" class=\"wp-block-heading\">Improve SEO and Search Engine Rankings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">User-generated content from reviews adds fresh, keyword-rich text to your pages. <a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/review-statistics\/\" rel=\"noreferrer noopener\">Review statistics<\/a> consistently show that search engines favor websites that update regularly with relevant content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Properly implemented review schema markup can also earn you star ratings in search results, which typically improves click-through rates from Google.<\/p>\n\n\n\n<h2 id=\"what-is-a-review-widget\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Review_Widget\"><\/span>What Is a Review Widget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A review widget is an embeddable code snippet that displays customer reviews on your website in a specific format, like a grid, carousel, or badge. The widget pulls reviews from various sources and presents them in a polished design that matches your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the good news: modern review widgets require zero coding knowledge. You copy a snippet of code, paste it into your website builder, and the widget handles everything else, including automatic updates when new reviews come in.<\/p>\n\n\n\n<h2 id=\"how-to-add-reviews-to-your-website-in-4-steps\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Reviews_to_Your_Website_in_4_Steps\"><\/span>How to Add Reviews to Your Website in 4 Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"1-choose-a-review-platform\" class=\"wp-block-heading\">1. Choose a Review Platform<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by picking a platform that fits your technical comfort level and display preferences. A few things to look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Widget variety:<\/strong> Does it offer grids, carousels, badges, and other layouts?<\/li>\n\n\n\n<li><strong>Import options:<\/strong> Can it pull reviews from Google, Facebook, G2, and platforms you already use?<\/li>\n\n\n\n<li><strong>Ease of use:<\/strong> Can you set it up without a developer?<\/li>\n\n\n\n<li><strong>Pricing:<\/strong> Is there a free tier to test before committing?<\/li>\n<\/ul>\n\n\n\n<div class=\"gb-element-d1a0fc26\">\n<span class=\"gb-shape gb-shape-0a92cd3e\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" width=\"1em\" height=\"1em\" aria-hidden=\"true\"><path d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\" fill=\"currentColor\"><\/path><\/svg><\/span>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong> Platforms like Shapo offer free plans with unlimited widgets, so you can experiment without financial commitment.<\/p>\n<\/div>\n\n\n\n<h3 id=\"2-import-your-existing-reviews\" class=\"wp-block-heading\">2. Import Your Existing Reviews<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With consumers now <a target=\"_blank\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" rel=\"noreferrer noopener\">using an average of six review sites<\/a>, you likely already have reviews scattered across Google, Facebook, Trustpilot, or industry-specific sites. Rather than starting fresh, connect your existing sources to pull in reviews you&#8217;ve already earned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most review platforms let you connect your Google Business Profile with a single click. The same goes for social media accounts and third-party review sites.<\/p>\n\n\n\n<h3 id=\"3-customize-your-widget-design\" class=\"wp-block-heading\">3. Customize Your Widget Design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your reviews are imported, you can tailor how they appear. This typically includes selecting a layout type, adjusting colors and fonts to match your brand, and choosing which reviews to display.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many platforms also offer filtering options, so you can show only 5-star reviews or highlight feedback about specific products.<\/p>\n\n\n\n<h3 id=\"4-embed-the-widget-on-your-site\" class=\"wp-block-heading\">4. Embed the Widget on Your Site<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The final step is placing the widget on your website. Copy a small HTML code snippet and paste it wherever you want reviews to appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This process works on virtually any website builder, including Shopify, WordPress, Webflow, Wix, Squarespace, and dozens more. Most people complete this step in under five minutes.<\/p>\n\n\n\n<h2 id=\"how-to-add-reviews-to-different-website-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Reviews_to_Different_Website_Platforms\"><\/span>How to Add Reviews to Different Website Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"wordpress\" class=\"wp-block-heading\">WordPress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In WordPress, add review widgets using the Custom HTML block in the Gutenberg editor. Paste your embed code into the block, and the widget appears on your page. Some review platforms also offer dedicated WordPress plugins.<\/p>\n\n\n\n<h3 id=\"shopify\" class=\"wp-block-heading\">Shopify<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify makes embedding widgets straightforward through the theme editor. Add widgets to product pages, your homepage, or any custom page using the HTML section or app blocks.<\/p>\n\n\n\n<h3 id=\"woocommerce\" class=\"wp-block-heading\">WooCommerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since WooCommerce runs on WordPress, the process mirrors the WordPress approach. Widgets can display on product pages, cart pages, or a dedicated testimonials page.<\/p>\n\n\n\n<h3 id=\"wix\" class=\"wp-block-heading\">Wix<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wix offers an HTML embed element that accepts review widget code. Navigate to your page, add an HTML iframe element, and paste your code.<\/p>\n\n\n\n<h3 id=\"squarespace\" class=\"wp-block-heading\">Squarespace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Squarespace supports code blocks and embed blocks for adding external content. Paste your widget code into either block type, and your reviews appear within your Squarespace design.<\/p>\n\n\n\n<h3 id=\"webflow\" class=\"wp-block-heading\">Webflow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Webflow&#8217;s embed component handles review widgets well. Add an embed element to your page, paste the code, and the widget displays with full responsiveness across devices.<\/p>\n\n\n\n<div class=\"gb-element-10075274\">\n<span class=\"gb-shape gb-shape-c6592856\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" width=\"1em\" height=\"1em\" aria-hidden=\"true\"><path d=\"M478.21 334.093L336 256l142.21-78.093c11.795-6.477 15.961-21.384 9.232-33.037l-19.48-33.741c-6.728-11.653-21.72-15.499-33.227-8.523L296 186.718l3.475-162.204C299.763 11.061 288.937 0 275.48 0h-38.96c-13.456 0-24.283 11.061-23.994 24.514L216 186.718 77.265 102.607c-11.506-6.976-26.499-3.13-33.227 8.523l-19.48 33.741c-6.728 11.653-2.562 26.56 9.233 33.037L176 256 33.79 334.093c-11.795 6.477-15.961 21.384-9.232 33.037l19.48 33.741c6.728 11.653 21.721 15.499 33.227 8.523L216 325.282l-3.475 162.204C212.237 500.939 223.064 512 236.52 512h38.961c13.456 0 24.283-11.061 23.995-24.514L296 325.282l138.735 84.111c11.506 6.976 26.499 3.13 33.227-8.523l19.48-33.741c6.728-11.653 2.563-26.559-9.232-33.036z\" fill=\"currentColor\"><\/path><\/svg><\/span>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong> Most review platforms provide platform-specific tutorials with screenshots\u2014check your provider&#8217;s help docs if you get stuck.<\/p>\n<\/div>\n\n\n\n<h2 id=\"review-sources-you-can-import-to-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Review_Sources_You_Can_Import_to_Your_Website\"><\/span>Review Sources You Can Import to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"google-business-profile-and-google-maps\" class=\"wp-block-heading\">Google Business Profile and Google Maps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shapo.io\/google-review-widget\" target=\"_blank\" rel=\"noreferrer noopener\">Google reviews<\/a> carry significant weight because they&#8217;re verified and widely recognized. Importing them displays star ratings and authentic feedback that visitors trust.<\/p>\n\n\n\n<h3 id=\"facebook-and-social-media\" class=\"wp-block-heading\">Facebook and Social Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook recommendations, Instagram comments, LinkedIn endorsements, and X mentions can all serve as testimonials. Pulling from multiple social platforms shows social proof from different angles.<\/p>\n\n\n\n<h3 id=\"g2-capterra-and-software-review-sites\" class=\"wp-block-heading\">G2, Capterra, and Software Review Sites<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For SaaS and B2B companies, reviews from G2 and Capterra carry particular credibility with business buyers. Reviewers on these platforms are verified, adding an extra layer of authenticity.<\/p>\n\n\n\n<h3 id=\"trustpilot-yelp-and-tripadvisor\" class=\"wp-block-heading\">Trustpilot, Yelp, and TripAdvisor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Service businesses, restaurants, and hospitality companies often have their strongest reviews on Trustpilot, Yelp, or TripAdvisor. Importing them keeps that social proof working on your own site.<\/p>\n\n\n\n<h3 id=\"app-stores-and-marketplaces\" class=\"wp-block-heading\">App Stores and Marketplaces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you sell on Amazon, Etsy, or have a mobile app, reviews from Apple App Store, Google Play, and marketplace listings can be imported alongside other testimonials.<\/p>\n\n\n\n<h2 id=\"types-of-review-widgets-for-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Review_Widgets_for_Your_Website\"><\/span>Types of Review Widgets for Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"wall-of-love\" class=\"wp-block-heading\">Wall of Love<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/what-is-a-wall-of-love-and-why-you-need-one\/\" rel=\"noreferrer noopener\">Wall of Love<\/a> displays multiple testimonials in a full-page format. This layout works well for dedicated testimonial pages where visitors come specifically to read reviews.<\/p>\n\n\n\n<h3 id=\"review-grid-and-masonry-layouts\" class=\"wp-block-heading\">Review Grid and Masonry Layouts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Grid layouts organize reviews in clean columns, making it easy to display a high volume of feedback. Masonry grids add visual interest by varying the height of each review card.<\/p>\n\n\n\n<h3 id=\"carousel-and-slider-widgets\" class=\"wp-block-heading\">Carousel and Slider Widgets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/shapo.io\/testimonial-widgets\/carousel\" rel=\"noreferrer noopener\">Carousels<\/a> rotate through reviews in a compact space, making them ideal for homepages where real estate is limited. Visitors can click through or watch reviews cycle automatically.<\/p>\n\n\n\n<h3 id=\"review-badges-and-star-ratings\" class=\"wp-block-heading\">Review Badges and Star Ratings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Badges show your aggregate rating in a compact format, which makes them perfect for headers, footers, or placement near call-to-action buttons.<\/p>\n\n\n\n<h3 id=\"marquee-and-scrolling-widgets\" class=\"wp-block-heading\">Marquee and Scrolling Widgets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marquee widgets create continuous horizontal scrolling, adding movement to your page. They work well in sections where you want reviews to catch attention without requiring clicks.<\/p>\n\n\n\n<h3 id=\"floating-review-toast-notifications\" class=\"wp-block-heading\">Floating Review Toast Notifications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toast notifications are small pop-ups that appear in the corner of the screen, showing recent reviews as visitors browse. They add social proof without interrupting the browsing experience.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Widget Type<\/th><th class=\"has-text-align-left\" data-align=\"left\">Best Use Case<\/th><th class=\"has-text-align-left\" data-align=\"left\">Space Required<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/shapo.io\/blog\/what-is-a-wall-of-love-and-why-you-need-one\/\">Wall of Love<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Dedicated review page<\/td><td class=\"has-text-align-left\" data-align=\"left\">Full page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Grid\/Masonry<\/td><td class=\"has-text-align-left\" data-align=\"left\">Testimonial sections<\/td><td class=\"has-text-align-left\" data-align=\"left\">Medium<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Carousel<\/td><td class=\"has-text-align-left\" data-align=\"left\">Homepage, landing pages<\/td><td class=\"has-text-align-left\" data-align=\"left\">Small-medium<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Badge<\/td><td class=\"has-text-align-left\" data-align=\"left\">Headers, near CTAs<\/td><td class=\"has-text-align-left\" data-align=\"left\">Minimal<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Marquee<\/td><td class=\"has-text-align-left\" data-align=\"left\">Any page section<\/td><td class=\"has-text-align-left\" data-align=\"left\">Medium<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Toast<\/td><td class=\"has-text-align-left\" data-align=\"left\">Site-wide<\/td><td class=\"has-text-align-left\" data-align=\"left\">Minimal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"how-to-add-video-testimonials-to-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Video_Testimonials_to_Your_Website\"><\/span>How to Add Video Testimonials to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"1-create-a-video-collection-form\" class=\"wp-block-heading\">1. Create a Video Collection Form<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shapo.io\/blog\/why-video-testimonials-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video testimonials<\/a> carry more emotional weight than text because viewers see facial expressions and hear tone of voice. A collection form lets customers record videos directly from their phone or desktop without downloading software.<\/p>\n\n\n\n<h3 id=\"2-share-the-link-with-customers\" class=\"wp-block-heading\">2. Share the Link With Customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send your collection link via email, SMS, or as part of a <a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/ask-for-video-testimonials\/\" rel=\"noreferrer noopener\">post-purchase follow-up<\/a>. The easier you make recording, the more video testimonials you&#8217;ll receive.<\/p>\n\n\n\n<h3 id=\"3-display-videos-alongside-text-reviews\" class=\"wp-block-heading\">3. Display Videos Alongside Text Reviews<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video testimonials can be embedded in the same widgets as text reviews. Some visitors prefer watching; others prefer reading. Offering both covers your bases.<\/p>\n\n\n\n<h2 id=\"where-to-place-customer-reviews-on-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Place_Customer_Reviews_on_Your_Website\"><\/span>Where to Place Customer Reviews on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"homepage\" class=\"wp-block-heading\">Homepage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your homepage is often the first impression visitors get. A carousel or badge widget here creates immediate trust without cluttering your design.<\/p>\n\n\n\n<h3 id=\"product-and-service-pages\" class=\"wp-block-heading\">Product and Service Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placing reviews near purchase decisions directly impacts conversions. When possible, match reviews to specific products so visitors see relevant feedback.<\/p>\n\n\n\n<h3 id=\"dedicated-review-page\" class=\"wp-block-heading\">Dedicated Review Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A dedicated testimonials page houses all your <a href=\"https:\/\/shapo.io\/blog\/customer-feedback-management\/\">customer feedback<\/a> in one place. Link to it from your navigation so visitors who want to dig deeper can find it easily.<\/p>\n\n\n\n<h3 id=\"landing-pages-and-checkout\" class=\"wp-block-heading\">Landing Pages and Checkout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews near forms and checkout pages reduce abandonment by reinforcing trust at the moment of decision. Toast notifications or small badges work well here; subtle but effective.<\/p>\n\n\n\n<h2 id=\"how-to-collect-customer-reviews-for-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Collect_Customer_Reviews_for_Your_Website\"><\/span>How to Collect Customer Reviews for Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"shareable-forms-and-links\" class=\"wp-block-heading\">Shareable Forms and Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create branded <a href=\"https:\/\/shapo.io\/blog\/10-ways-to-collect-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">collection forms<\/a> that customers access via a simple link and no login required on their end. Share links in emails, on receipts, or through social media.<\/p>\n\n\n\n<h3 id=\"email-and-sms-campaigns\" class=\"wp-block-heading\">Email and SMS Campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/automated-review-requests\/\" rel=\"noreferrer noopener\">Automated review request sequences<\/a> triggered after purchase generate more reviews than manual outreach. Set them up once, and they work continuously.<\/p>\n\n\n\n<h3 id=\"post-purchase-review-requests\" class=\"wp-block-heading\">Post-Purchase Review Requests<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Timing matters. Request reviews when customer satisfaction is highest, typically right after delivery or after a successful outcome.<\/p>\n\n\n\n<h3 id=\"import-reviews-from-existing-platforms\" class=\"wp-block-heading\">Import Reviews From Existing Platforms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t have to start from zero. Pull in reviews already left on Google, social media, and third-party sites to build your on-site social proof immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to display customer reviews on your website?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shapo makes it simple to collect, import, and showcase testimonials with no coding required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/app.shapo.io\/signup\" rel=\"noreferrer noopener\"><strong>Sign up for free<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"how-to-use-review-schema-markup-for-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Review_Schema_Markup_for_SEO\"><\/span>How to Use Review Schema Markup for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/shapo.io\/blog\/review-schema\/\" rel=\"noreferrer noopener\">Schema markup<\/a> is structured data code that helps search engines understand your reviews. When implemented correctly, schema can result in rich snippets showing star ratings directly in Google search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What schema markup typically includes:<\/p>\n\n\n\n<ul class=\"gb-element-26c1a5e0\">\n<li class=\"gb-text-1f9a7f97\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 256 256\"><path d=\"M176.49,95.51a12,12,0,0,1,0,17l-56,56a12,12,0,0,1-17,0l-24-24a12,12,0,1,1,17-17L112,143l47.51-47.52A12,12,0,0,1,176.49,95.51ZM236,128A108,108,0,1,1,128,20,108.12,108.12,0,0,1,236,128Zm-24,0a84,84,0,1,0-84,84A84.09,84.09,0,0,0,212,128Z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Aggregate rating:<\/strong> Your overall star rating across all reviews<\/span><\/li>\n\n\n\n<li class=\"gb-text-6e2a3d5d\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 256 256\"><path d=\"M176.49,95.51a12,12,0,0,1,0,17l-56,56a12,12,0,0,1-17,0l-24-24a12,12,0,1,1,17-17L112,143l47.51-47.52A12,12,0,0,1,176.49,95.51ZM236,128A108,108,0,1,1,128,20,108.12,108.12,0,0,1,236,128Zm-24,0a84,84,0,1,0-84,84A84.09,84.09,0,0,0,212,128Z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Review count:<\/strong> The total number of reviews<\/span><\/li>\n\n\n\n<li class=\"gb-text-dd5230b1\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 256 256\"><path d=\"M176.49,95.51a12,12,0,0,1,0,17l-56,56a12,12,0,0,1-17,0l-24-24a12,12,0,1,1,17-17L112,143l47.51-47.52A12,12,0,0,1,176.49,95.51ZM236,128A108,108,0,1,1,128,20,108.12,108.12,0,0,1,236,128Zm-24,0a84,84,0,1,0-84,84A84.09,84.09,0,0,0,212,128Z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Individual reviews:<\/strong> Specific review content and ratings<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most modern review widget platforms add schema markup automatically when you embed their widgets. No manual coding required since the platform handles the technical details.<\/p>\n\n\n\n<h2 id=\"start-displaying-customer-reviews-on-your-website-today\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_Displaying_Customer_Reviews_on_Your_Website_Today\"><\/span>Start Displaying Customer Reviews on Your Website Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adding reviews to your website is simpler than ever with no-code widget tools that work on any platform. Start by importing reviews you&#8217;ve already earned, then expand your collection over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/app.shapo.io\/signup\" rel=\"noreferrer noopener\"><strong>Sign up for free<\/strong><\/a> to add customer reviews to your website in minutes.<\/p>\n\n\n\n<h2 id=\"faqs-about-adding-reviews-to-your-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_About_Adding_Reviews_to_Your_Website\"><\/span>FAQs About Adding Reviews to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1771405010717\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I display reviews from multiple platforms in one widget?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, most review widget tools let you <a href=\"https:\/\/shapo.io\/blog\/centralize-reviews-from-multiple-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">import and combine reviews<\/a> from Google, Facebook, G2, Trustpilot, and other sources into a single display.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1771405021040\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I filter which customer reviews appear on my website?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Review platforms typically offer moderation features that let you select specific reviews, filter by star rating, or exclude feedback that doesn&#8217;t meet your criteria.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1771405021803\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Are there free tools for adding customer reviews to a website?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, several platforms offer free plans with basic features. Shapo&#8217;s free plan includes unlimited widgets and forms with up to ten testimonials.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1771405039039\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Will adding a review widget slow down my website loading speed?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Quality <a href=\"https:\/\/shapo.io\/blog\/best-review-widget\/\" target=\"_blank\" rel=\"noreferrer noopener\">review widgets<\/a> load asynchronously, meaning they don&#8217;t block your page from rendering. Look for platforms that mention lightweight, performance-optimized code.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Visitors who land on your website for the first time have no reason to trust you yet. Customer reviews change that, they show real people have bought from you and walked away happy. This guide covers everything from choosing the right review widget to embedding testimonials on platforms like Shopify, WordPress, and Squarespace, plus where &#8230; <a title=\"How To Add Customer Reviews To Your Website (2026 Guide)\" class=\"read-more\" href=\"https:\/\/shapo.io\/blog\/add-customer-reviews-to-website\/\" aria-label=\"Read more about How To Add Customer Reviews To Your Website (2026 Guide)\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63,67,64,102],"tags":[66,5,6,4,72],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","category-business","category-marketing-tips","category-social-proof","tag-marketing","tag-reviews","tag-social-proof","tag-testimonials","tag-trust"],"acf":{"cta_button_text":"","cta_button_url":"https:\/\/app.shapo.io\/signup","hero_excerpt":"","hero_image_right":"","schema":""},"jetpack_featured_media_url":"https:\/\/shapo.io\/blog\/wp-content\/uploads\/2026\/02\/How-To-Add-Customer-Reviews-To-Your-Website.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/posts\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/comments?post=4018"}],"version-history":[{"count":10,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/posts\/4018\/revisions"}],"predecessor-version":[{"id":4039,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/posts\/4018\/revisions\/4039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/media\/4030"}],"wp:attachment":[{"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/categories?post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shapo.io\/blog\/wp-json\/wp\/v2\/tags?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}